Wednesday, March 7th, 2018

10:00 - 10:45 AM, Grand Ballroom (4th Floor)

Opening Keynote Roundtable

The Power of OTT, Influence and the Internet: Accelerating Brand Value

With consumers accessing content on all platforms, Mobile – TV - PC, the industry is experiencing a 24/7 multiplier effect on its brand and influence connection. The recent SuperBowl ads were best judged not only by TV Impressions but by Social Media Impressions as well, all of which far exceeded the reach of the actual programming itself. With this in mind we might get a glimpse of why ATT is merging with Time Warner. What is clear is that we are in an expanding universe of content, technology and brand value.

Margo Plotkin, Digital Talent & Packaging Agent, CAA Creative Artists Agency

Jonathan Dube, GM Digital and Head of OTT Business, Endeavor

Rajan Mehta, Executive Vice President & Chief Technology Officer, WWE

Brandon Berger, Chief Business Officer, theSkimm

Beau Avril, Global Head of Business Operations, FameBit By YouTube

Pete Stein, General Manager, Fullscreen

Moderator - Nick Van Amburg, VP, Ad Innovation, The New York Times

Jonathan Dube is an award-winning leader and innovator in digital media. He has run major digital media businesses for AOL, Disney, CBS, CBC and William Morris Endeavor - IMG Worldwide, and served as President of the international

Online News Association. He also advises digital startups, mentors through TechStars, serves on the board of SXSW, and is a voting member of the Academy of Television Arts & Sciences (Emmys). Among his accomplishments, he was an early pioneer in TV-Digital convergence, the first journalist to use the blog format, one of Facebook’s first media partners, and more recently, he developed the first Over-the-Top (OTT) digital video network to launch on Apple TV. During his career, he has run some of the largest media sites in North America, including CBSSports.com, ABCNews.com, the Canadian Broadcasting Corporation's CBC.ca, and more than a dozen businesses for AOL Media. He has also worked extensively with Apple and Amazon and, as Executive Producer of “Michael Moore in Trumpland,” launched the first film direct to iTunes.

Margo Plotkin is an Executive in the Digital Talent and Packaging group at leading entertainment and sports agency Creative Artists Agency (CAA). Based in the Los Angeles office, Plotkin guides clients through the ever evolving digital landscape to secure innovative partnerships with networks, studios, platforms, and advertisers, resulting in dynamic original content. She has brokered groundbreaking deals with companies like YouTube, Vimeo, Samsung, and Universal McCann, among others. Prior to joining CAA in 2011, Plotkin served as Vice President of Entertainment Marketing & Strategy at Tribal Brands, a mobile and entertainment marketing agency, where she was instrumental in crafting Verizon’s entertainment and content strategies and brokering deals with top musicians and record labels. In addition, she was a key member of Videosurf’s agency team, a start-up that was acquired by Microsoft in 2011. Plotkin has appeared twice on Billboard’s Digital Power Players List and has been recognized as a Power Sixer by VideoInk. She began her career at Sony Music Entertainment, where as Manager of Music Licensing and Integrated Marketing and later as Director of Strategic Marketing at Epic Records, she worked with leading agencies and Fortune 500 brands. Plotkin graduated Magna Cum Laude from the University of Michigan with a degree in Psychology.

Beau Avril, Global Head of Business Operations, FameBit By YouTube : As Global Head of Business Operations, FameBit By YouTube, Beau manages all aspects of FameBit’s revenue generation and business operations, from direct sales to the self-service marketplace. In addition to sales and revenue oversight, Beau manages FameBit’s end to end go-to-market strategy and core offering.  This includes FameBit’s connection to Google and YouTube ads products, measurement tools, pricing, and packaging as well as partnerships with talent agencies, MCN’s, and creators. FameBit was acquired by Google in October 2016 and is now YouTube’s in-house branded content arm, offering 100% creator driven branded content at scale and leveraging the best of Google data, measurement, and analytics to drive results for brands. Prior to his role leading FameBit By YouTube, Beau was the Global Head of Product Commercialization for Google Preferred where he was responsible for bringing Google’s premium video solutions to global markets. This included partner inventory and O&O (YouTube) as well as oversight of YouTube’s “Partner Sales Program” which enables shared inventory sales between Google, traditional media companies, and YouTube’s multi-channel networks. Previously at Google, Beau led YouTube sales development for priority accounts in the Finance, Auto, Entertainment, and Travel industries. Before joining Google, Beau worked in programming distribution for CBS Television Distribution Group. Beau attended Cornell University and lives in Los Angeles.

Pete Stein is General Manager of Fullscreen’s brand services group. Stein leads comprehensive strategy and execution for clients across Fullscreen’s media management and sales, influencer marketing group, social video management, custom content development, production and distribution as well as experiential marketing. He also oversees the integration of social media studio McBeard, which provides clients rich and engaging multi-platform content across all social media channels. A seasoned executive in transformative marketing strategies, Stein joins Fullscreen on the heels of a year-long post as Executive in Residence at Lerer Hippeau Ventures, a venture capital firm focused on early stage media and technology companies in New York. Stein previously served as Global CEO of Razorfish, a digital agency focused on marketing and business transformation, where he oversaw more than 2,500 employees around the world. Prior, he oversaw strategy and operations of the company’s New York and Boston offices as East region president, working with top clients including Mercedez-Benz, Citibank, UNIQLO, Unilever, Ford Motor Company and Starwood Hotels.

Brandon Berger, Chief Business Officer, theSkimm: Brandon Berger is the former Worldwide Chief Digital Officer for Ogilvy & Mather, where he leads Digital@Ogilvy, across North America, Latin America, EAME and Asia Pacific. As one of the few global digital media executives, he is responsible for building new capabilities and practice areas, leading the network’s global Digital M&A, offer development and for bringing the offer to clients and driving the digital agenda across the network.  Under Brandon's leadership, O&M has built a digital platform capable of mobilizing global resources for clients worldwide, and has made digital capabilities core to O&M’s entire business. They have established key global practices around mobile, ecommerce, data and delivery, and launched Social@Ogilvy, the largest social agency network in the world. Brandon is a frequent industry expert in the press and conferences. He has been interviewed on Bloomberg and in the New York Times, CES, E3, Adtech, Internet Week and Social Media Week and was recently recognized by Adweek as one of the “Young Influentials: 20 under 40 Changing the World.” Brandon is a board member, advisor, and investor to some of the top digital media companies and venture funds in the industry. His professional awards include a Clio, Cannes Lion, and Demo Mobile Demo God.