Wednesday, March 7th, 2018

2:15 PM - 3:30 PM

Session A: Grand Ballroom (4th Floor)

Leveraging Content and Celebrity For Cross-Platform Success: From TV & Internet to Social Media and Virtual Reality

Brands, entertainment content, celebrity talent, new media startups and big marketers are teaming up in new ways for cross-platform success. Hear from top executives leveraging pop culture and content to connect with consumers.

Evan Sroka, Co-Head, Global Client Strategy, Creative Artists Agency (CAA)

Kim Martin, CEO/Executive Producer, Rock Shrimp Productions (Bobby Flay Partner)

Jon Collins, President of Intergrated Advertising, Framestore (Visual Effects “Gravity” “Dark Knight”)

Bonnie Fuller, President and Editor-in-Chief, Hollywoodlife.com, and PMC Senior Advisor

Michael Heller, CEO & Founder, Talent Resources

Moderator - Peg Jackson, Managing Director, Mooreland Partners

Bonnie Fuller is President & Editor-in-Chief of HollywoodLife.com and a PMC Senior Advisor: HollywoodLife.com, led by Bonnie, launched as a website and key destination for women ages 18 to 34 in November 2009. The site covers celebrity, fashion, beauty, entertainment and baby news. Readership growth is explosive; the site breaks traffic records on a nearmonthly basis and currently

attracts more than 36 million monthly uniques. The brand’s reach is also explosive via its social channels: Currently, Hollywood Life boasts 4.9 million for Facebook likes along with over 1.2 million subscribers and over 740 million views on its YouTube channel. Bonnie also hosts a successful Hollywood Life weekly podcast that receives around 500,000 downloads a week. Before founding HollywoodLife.com, Bonnie enjoyed a long and accomplished career in the magazine and newspaper world. She landed her first Editor-in-Chief job at Canadian national fashion magazine Flare before making the move to New York City to become the Editor-in-Chief of teen magazine YM, which competed against the behemoth Seventeen magazine. When Bonnie started at YM, the publication had a newsstand circulation of 700,000 versus Seventeen’s 1.7 million; by the time she left, YM’s newsstand sales were within 25k of Seventeen’s. Bonnie was hired away from YM to launch the American version of Marie Claire, for which she and her team earned Advertising Age’s Magazine Launch of the Year award in 1994. Following Marie Claire, Bonnie succeeded the legendary Helen Gurley Brown,  Editor-in-Chief of Cosmopolitan, where she reversed the circulation downturn and raised newsstand sales by 18% in her first year. For this, she was named Editor of the Year by Advertising Age for her redesign and modernization of the magazine. At Glamour magazine, Bonnie took over from Ruth Whitney, another legendary Editor-in-Chief. During her tenure as  Editor-in-Chief, Bonnie led Glamour to its highest circulation and revenue levels ever. Bonnie then joined Us Weekly in 2002. As Editor-in-Chief, she reformulated and redesigned the struggling title, creating the modern celebrity newsweekly and increasing newsstand sales by over 200%. She created such signature sections as “Stars Are Just Like Us,” “The Buzzometer,” and “Who Wore It Best.” The influence of such sections was so strong that iterations can now be found in most celebrity and entertainment outlets. She earned recognition receiving Advertising Age’s prestigious Editor of the Year award. Beginning in July 2003, Bonnie served as Executive Vice President and Chief Editorial Director of American Media Inc., where she was responsible for overseeing AMI’s 16 weekly, biweekly, and monthly magazines, including Star, Shape, Natural Health, Country Weekly and Men’s Fitness. Under Bonnie’s leadership at AMI, Star successfully relaunched from a tabloid to a glossy magazine, resulting in the magazine’s paid circulation increasing to more than 1.5 million. Bonnie stepped down from her position in May 2008, but remained the EditoratLarge at Star and a consultant to AMI. Bonnie is a regular contributor to the Today show, Good Morning America, Access Hollywood, Good Day New York, Inside Edition, Nancy Grace, FOX Digital News, CNN New Day, and CTV News. You can listen to Bonnie weekly on Tuesday mornings on Sirius XM Radio’s Wake Up With Taylor. She also blogs for The Huffington Post and authored the bestselling book The Joys of Much Too Much: Go For The Big Life — The Great Career, The Perfect Guy, and Everything Else You’ve Ever Wanted. Bonnie married architect Michael Fuller in 1983, and the couple have four children together. The Fullers currently reside in Westchester, New York.

Kim Martin, CEO/Executive Producer, Rock Shrimp Productions: Since forming Rock Shrimp, Kim has created and Executive Produced over 18 original culinary and lifestyle series, won two Emmy Awards for Best Culinary Series (Grill It! and Bobby’s Barbeque Addiction) and been nominated twice for James Beard Awards (Alex’s Day Off and Brunch@Bobby’s). She also has a passion for branded digital content and Rock Shrimp has produced multiple series for Hellmann’s and Fage as well as foodnetwork.com and Yahoo! Previously, Kim lead development and was the Executive Producer at Dan Cohen & Sons, where she and Bobby created their first series together: Boy Meets Grill and Throwdown! She won a James Beard Award as Executive Producer for Bobby Flay: Chef Mentor. Kim also created and was Executive Producer of A Cook’s Tour with Anthony Bourdain and Mario Batali: Full Boil, as well as Co-Executive Producer of Dream Chasers for A+E Networks. Prior to that she was a producer, writer and director on series for networks such as CNN (People Profiles), E! (Fashion File), A+E (Biography) and CBS (Martha Stewart Living).

Jon Collins, Framestore’s President of Integrated Advertising, is a rare breed, he combines razor-sharp business acumen with a keen nose for next-gen creativity. It’s a combination that has won many plaudits and recently culminated in spots on the Clio and AICP judging panels, alongside regular speaker slots with globally-acclaimed organisations like BAFTA, Adweek, Eurobest, Contagious and Cannes Lions. Jon has recently joined the BAFTA VR Advisory Group. In his role as President of Integrated Advertising, he has overseen the launch of the company’s most trailblazing divisions: Framestore Pictures, Framestore Labs and the world’s first dedicated VR Studio. He has also been responsible for breaking down silos within the company to ensure Framestore is well positioned to deliver across all integrated and emerging platforms. Collins’ talents were spotted quickly when he started working for Framestore over 20 years ago as Head of Production and this rapidly catapulted him to MD of Commercials. Having proven himself as a savvy entrepreneur, Collins was soon founding Framestore’s operations in North America whilst restructuring the global company in line with seismic industry shifts. As the person responsible for driving Framestore’s ongoing evolution into a team of creative and strategic problem solvers, Collins is extremely well placed to identify and analyse the world’s most progressive marketing campaigns.

Evan Sroka co-leads the Global Client Strategy team at leading entertainment and sports agency Creative Artists Agency (CAA).   Sroka works in the Los Angeles office, where he identifies and executes new business opportunities for many of the world’s leading talent and entertainment brands. Sroka began his career at The Walt Disney Company, where he worked on the Corporate Strategy and Business Development team and helped compile the company’s annual strategic plan. Subsequently he held roles at Hellman & Friedman, where he executed a number of buy-outs and capital raisings; Inner Circle Sports, where he advised clients on the purchase and sale of several sports franchises; and Activision Blizzard, where he led Strategic and Financial Planning for the company’s production operations.   He joined CAA in the summer of 2012.   Sroka graduated from Harvard College with degrees in Economics and Statistics and Harvard Business School with an MBA.

Michael Heller is CEO and Founder of branded entertainment agency Talent Resources, which leverages celebrity and social influencer relationships to authentically amplify the messaging of today’s brand innovators. After completing his Bachelor’s degree at New York University, Heller went on to receive his Juris Doctorate through an advanced program from the Benjamin N. Cardozo School of Law, starting his career in entertainment law. During this time, he recognized a need for active facilitators to bridge the gap between Hollywood and Madison Avenue. Heller combined his unique experience with branded events, commercial entertainment law and celebrity management to launch Talent Resources in 2007, cementing his place as one of the first to explore the world of celebrity influencer marketing. Under Heller’s leadership, Talent Resources has earned a reputation for developing positive, healthy branding relationships by organically pairing celebrities with brands that match their lifestyles. The company has nimbly navigated changes in the entertainment industry, including the rise of reality television, the adoption of new digital platforms, and the growth of real-time social engagement. Capitalizing on its clear vision, wealth of experience, and ability to adapt, Talent Resources has grown exponentially, becoming an industry leader with one of the most powerful celebrity influencer networks to date. With Talent Resources’ extensive celebrity influencer network, the team has been the architect behind global, multi-million-dollar advertising deals between some of the most recognized celebrities and brands in the world, including Kelly Clarkson and Citizen Watches, Stephen Dorff and Blu E-Cigarettes, Lindsay Lohan and Miu Miu, and Demi Lovato and Mezzi, to name a few. In addition, Heller and the Talent Resources team are the creative force behind some of the industry’s most sought-after branded events such as the AXE Lounge and Rolling Stone’s annual Super Bowl party. Today, Heller is considered a visionary in the world of influencer marketing and has become a leading voice for the industry, having appeared in such major outlets as Business Insider, Buzzfeed, CNN, Digiday, The Hollywood Reporter, and Vanity Fair.

Peg Jackson, Managing Director, Mooreland Partners:  Peg is a Managing Director in Mooreland Partner’s Greenwich office.  She brings more than 20 years of investment banking, venture capital and operating management experience within the media technology sector. At Mooreland, she focuses on the digital media, marketing software and e-commerce industries.  Prior to joining Mooreland Partners, she was a Managing Director at Gridley & Co, where she worked on transactions within the digital media sector. Prior to joining Gridley, Peg worked in venture capital as a Managing Director at NeoCarta Ventures investing in media technology companies such as Silverpop and Myrio (acquired by Siemens). Prior to working at NeoCarta, Peg held corporate development and operational roles at NBC and Reuters.   Peg holds a BA in Economics from Georgetown University and an MBA from New York University.