Wednesday, March 7th, 2018

3:50 PM - 5:00 PM

Session A: Grand Ballroom (4th Floor)

The Future of Brand Partnerships: Message, Technology, Media, Entertainment & Advertising

As consumers integrate broadband into every aspect of their lives, Hollywood and Madison Avenue have new opportunities to experiment with all forms of electronic messaging. Brand Marketing is transforming into Influence Marketing and the growing one-to-one consumer relationship is becoming ever stronger and more powerful.

Dan Levi, EVP, Chief Marketing Officer, Clear Channel Outdoor

Thaddeus Kromelis, Vice President, BI Studios, Business Insider

Adam Shlachter, Chief Marketing Officer for Advertising and Creative Services, Group Nine Media

Michael Rosen, SVP, Sales, New York, Foursquare

Moderator - Tom Flanagan, Chief Content and Innovation Officer, Big Block

Adam Shlachter is currently the Chief Marketing Officer for Advertising & Creative Services at Group Nine Media. As CMO, Adam brings over 20 years of advertising experience to lead the marketing solutions division within the

organization. In this role, he oversees creative services; branded content production; positioning and packaging; and ad strategy & innovation for the Group Nine's brand partners. Prior to joining Group Nine, Adam was President of Global Innovation for PMX, the investment arm of Publicis Media. In that role, he focused on defining and driving the innovation roadmaps for the company’s global partnerships. He previously served as President of VM1, the dedicated, full-service media agency for Verizon, within Zenith and Publicis Media. Earlier in his career, Shlachter was Chief Investment Officer at DigitasLBi North America and has held various marketing roles at MEC, Starwood Hotels & Resorts, Lowe & Partners and JWT.

Michael Rosen, SVP, Sales, New York, Foursquare: As SVP of Sales, Michael Rosen oversees all sales initiatives at Foursquare across brand and agency partners.  Michael is a key evangelist in the areas of mobile, programmatic buying, and big data. Prior to Foursquare, Michael was Chief Revenue Officer at First Look Media, a media company started by eBay founder Pierre Omidyar. Michael also ran online and mobile sales strategy and marketing for AT&T AdWorks, including AT&T's ad networks, owned & operated sites, and cross-screen addressable products. His team generated triple digit revenue growth year-over-year. Michael serves on the executive board of the Newhouse 44 and Upstream Group Seller Forum advisory board. He received his MBA from the NYU Stern School of Business and bachelor’s degree from Syracuse University.  He previously served as co-chair of the IAB's Sales Executive Council, on the Board of Directors of the Financial Communication Society, Ad Council´s Media Steering Committee, and Online Publishers Association.

Dan Levi – As Clear Channel Outdoor Americas EVP & CMO, Dan Levi oversees CCOA’s commitment to more transparent, data-driven advertising solutions. Dan’s embrace of mobile analytics and programmatic buying is delivering on the organization’s promise of bringing to the customer the integrated and sophisticated media buying platforms they’ve come to expect from their media partners. In just under two years at CCOA, Dan has guided the organization to the forefront of the rapidly evolving digital media landscape. He’s shepherded first-to-market innovations like Clear Channel Outdoor RADAR to establish CCOA as a major out of home (OOH) industry trailblazer that’s pioneering advanced advertising methods of planning, buying and measuring the effectiveness of its clients’ OOH campaigns. Named as one of Adweek’s “15 Mobile Innovators” in 2016, Dan continues to explore new avenues of integration and engagement between marketers and audiences in the campaign planning space. Dan has served as chair of the Creative Standards Committee and as a member of the Mobile Integration Committee for the Digital Place-based Advertising Association in addition to serving as a member of the Technology & Innovations Committee for the Outdoor Advertising Association of America. Dan holds a Bachelor of Science in Marketing from Penn State and lives in Brooklyn, NY.

Thaddeus Kromelis, VP, BI Studios, is well versed in the art of engagement campaigns and brand storytelling across multiple channels. For over 15 years Thaddeus has worked in the publishing and digital media space, including stints at Blue State Digital (WPP), Condé Nast Publications, and Edelman Digital. During this time he has advised a wide range of clients, including ADP, American Express, CVS Health, the Green Bay Packers, HPE, MoMA, Partners In Health, Procter & Gamble, and Unilever, in addition to having worked on the development and launch of Domino magazine.

Tom Flanagan, Chief Content and Innovation Officer, Big Block: As Chief Content and Innovation Officer, Tom works with global clients to ensure that content of all kinds is created with a strategy, purpose, and competitive advantage. In the rush to simply create more content to fill more distribution channels and serve more platforms, Tom believes that the pressure to create “more” often means less effort is being put into the creative product and the insight, data, and strategy that should inform that creative. So while anyone with a phone can make content, not everyone can create quality, contextual, and targeted content that informs or entertains the exact audience that it was intended for. Prior to Big Block, Tom served as a content strategy consultant and was an EVP/Managing Director for Leo Burnett where he helped launch and lead new agency operations. As Managing Director, he worked with industry leading brands that included Chobani, Samsung, Bacardi, Viacom, and others. Tom has a long history with entertainment industry initiatives, developing brand and celebrity relationships in music, film, sports, and fashion. Tom’s co-workers have helped him win numerous industry awards for his work in advertising, branding, social media, innovation, entertainment and public relations, including at Cannes, the Clio Awards, The One Show, The Telly’s, Addys, and other silly sounding organizations.