Thursday, March 8th, 2018

3:45 PM - 5:00 PM

Session A: Grand Ballroom (4th Floor)

Branded Media and Entertainment Marketing - Across Platforms - Leveraging Image, Content and Celebrity

Breaking through the competitive cacophony vying for consumers' attention is more daunting than ever. Find out how the industry's TV, music, mobile, film and broadband marketing/creative teams are reinventing the world of entertainment, branding and marketing, with impressive results.

Amy Romero, CMO, CreativeDrive

Andy Marks, President, Marks Entertainment + Media

Vince Errico, the Chief Digital Officer, Trusted Media Brands

Melissa Anderson, President and Co-Founder, Public Good

Randy Sherman, COO, David Zucker Entertainment

Stacy Greco, VP of Brand Strategy, Sweety High

Moderator - Lori Amos, Founder, Scout 22

Vince Errico, Chief Digital Officer, Trusted Media Brands: Vince Errico is responsible for the company’s digital strategy and execution. He is a global executive with more than three decades of digital strategy and management experience. Previously, Vince served as SVP and General Manager of Lifestyle properties at Everyday Health Inc. a leading publisher of digital health and

wellness information, working on such brands as South Beach Diet and What to Expect. He held global strategic planning, product development, and marketing roles at major financial services companies including American Express Company, Visa International and Charles Schwab & Co., Inc. In addition, he has extensive experience in advising digital startups. He earned his MBA from Columbia Business School and has a Bachelors degree from the University of California at Berkeley.

Randy Sherman, Chief Operating Officer, David Zucker Entertainment: Randy Sherman works with David Zucker building an “independent hybrid” comedy factory with A-list Hollywood access, that develops, creates and funds lower-budget comedy films, branded TV/web projects, cross-platform comic content for brands and agencies, and mentors young comedy talent. With over 25 years legal and business affairs experience in entertainment, sports, and marketing working with the studios, networks, agencies, and brands over content production and exploitation. He has developed and managed dozens of innovative strategic ventures in film, television and new media for established & start-up media companies, such as a leading edge broadband entertainment creation/syndication company and an international digital telecom startup.  His focus has always been on new ways to create, distribute, access, and monetize entertainment content, including subscription, “on demand”/ interactive media, VOD, Pay Per Use, and branded content and commercials, as reflected by the new venture between Circa and David Zucker.

Amy Romero, the CMO of CreativeDrive, one of the world’s largest global content creation and production studio networks, is a respected marketing and communications leader. Amy’s journalistic approach to telling the CreativeDrive story has gained awareness in the U.S., Latin America and Asia, attracting global clients in the fashion, hospitality, technology and food and beverage industries. She promotes and shares the stories of CreativeDrive’s creators, makers and doers, which includes over 1,000 dedicated filmmakers, photographers, designers and developers, along with their local cultures to raise awareness of CreativeDrive’s talent collective. This is not the first time Romero has paved the way for new models and offerings. She joined Omnicom’s Rapp in 2003 during the height of the dial-up to broadband internet transformation. Under her leadership, she launched and marketed the company’s TV and digital capabilities. Just four years later, she was one of the pioneers at Ketchum who created and marketed the company’s digital business division to meet the demands of the social media landscape. Before taking her expertise to corporate agencies, Amy embarked on producing content and marketing solutions for entertainment brands, including Jazz at Lincoln Center, HBO, MSNBC and Varsity Entertainment.

Stacy Greco – Vice President, Brand Strategy, Sweety High: With nearly two decades of experience in media and advertising, Stacy Greco brings her vast knowledge and expertise to Sweety High, the leading digital media company for Gen Z girls. With her team, Stacy works on a variety of strategic integrated marketing campaigns and executes compelling multi-platform product initiatives. While at Sweety High, Stacy has brokered partnerships with high-profile Fortune 500 brands including Disney, NBCUniversal, Macy’s, Nickelodeon, Warner Brothers and Pepsi. She helped launch Extra Credit, the creative agency team at Sweety High that provides partners with campaign strategy and executional tactics that are unique, authentic and relevant for the influential Gen Z demographic. Stacy has worked within marketing teams at Hearst Digital Media and The Guardian US, and spent several years at Teen Vogue in roles including Head of Integrated Marketing, before joining Sweety High in 2017. Throughout her career, Stacy has focused on advertising partnerships and strategic marketing efforts centered around brand positioning and consumer engagement, with a particular focus on the youth market. Stacy received her BA from New York University and resides in New York City.

Andy Marks, President, Marks Entertainment + Media: Andy Marks is an entertainment and marketing industry pioneer, investor, and entrepreneur, and a recognized leader in branded entertainment and content marketing, with nearly two decades helping marketers and content creators find the common ground that leads to great brand storytelling. He is co-founder and Partner of Grasshopper + Marks Productions, a new production company focused on issue-based, artistic storytelling supported by brands, non-profits, and foundations, directed by a roster of award winning filmmakers, and distributed worldwide across multiple platforms. Projects include BREWMASTER, a feature length documentary film supported by global beer brand Pilsner Urquell about craft beer culture, being released in theaters and on VOD in early 2018; a brand supported short documentary film series on the socioeconomic and health impacts of pests – mosquitoes, cockroaches and termites; and a feature documentary COOK EAT MAN WOMAN, part of GENERATION FOOD, a worldwide movement focused on fixing the global food system, with author and food activist Raj Patel, Executive Produced by award winning filmmaker Steve James (“Hoop Dreams,” “The Interruptors”). He is also President of Marks Entertainment + Media, a strategic consultancy through which he advises clients on a range of issues, and makes strategic investments in companies at the intersection of branding, entertainment, media and technology. Clients and investments include CBS EcoMedia, ICF Olson, Velocidi, Carii, Inc., BRaVe Ventures, Epic Magazine, Lorne Michaels’ Broadway Video Entertainment, Above Average, and Turner Networks. Before G+M and MEM, Marks was GM and co-founder of MATTER, a leading entertainment, sports and experiential marketing agency, and subsidiary of Edelman, the world’s largest Public Relations firm, which is now United Entertainment Group, a DJE Company. There he developed entertainment marketing strategies, and produced award winning branded entertainment content for leading global brands including Brita, Clorox, Quaker, AstraZeneca, Johnson & Johnson, Dove, Pepsi, GlaxoSmithKline, Symantec, Phillips Van Heusen, and Activision. Prior to co-founding MATTER, Marks headed brand partnerships at Hypnotic, a multi-media production company backed by Universal Pictures, and home to director Doug Liman (BOURNE IDENTITY, MR. AND MRS. SMITH). He launched such pioneering branded entertainment programs as Reebok’s Cannes Gold Lion award-winning TERRY TATE, OFFICE LINEBACKER and the CHRYSLER MILLION DOLLAR FILM FESTIVAL. Prior to Hypnotic, he was Director of Sales and Sponsorships at the Hollywood Stock Exchange. He is a sought-after speaker at such industry forums as NATPE, Paley Center for Media, CES, Digital Hollywood, Videonomics Summit, Streaming Media East, Media Hungary, and Advertising Week. He holds a B.A. from Colgate University and resides in New York City with wife Nanette and their two children.

Lori Amos has spent nearly three decades in marketing, media and PR. She has worked at global advertising and marketing agencies such as Deutsch, DDB, Grey and Rubin Postaer as well as niche agencies like M&C Saatchi, BPG and The Search Agency. She ran strategy and execution point for a variety of brands in the entertainment, automotive, health care, CPG, tech and health and wellness verticals. Her clients ranged in size and scope—from start-ups to Fortune 500—and everything in between. Lori lives in Los Angeles with her husband and rescue animals, together they founded Scout 22 (scout22.com), a boutique marketing and PR agency that focuses on generating awareness and ROI initiatives using digital, traditional and experiential channels for entertainment and conscious capitalist companies.

Melissa Anderson- President and co-founder Public Good: Melissa is the  President and Co-founder of Public Good Software. the platform for civic action which connects people to actions they can take to create change in the moment that they are inspired. Under Melissa’s leadership, Public Good has become the nation's leader in making news actionable. Past accolades include being named as a Civic Leader by the Air Force Chief of Staff and a “Wonder Woman of Chicago” by IdeaForge. She is an experienced, dynamic speaker as seen at the Online News Association Conference, The White House MSOY annual awards, The Pentagon Channel, and The Working Mother 100 Best Companies Annual Conference and Gala. Melissa is also a mentor for TechStars in Chicago and serves as the President of the Auxiliary Board at the Chicago Children's Museum.