Thursday, March 8th, 2018

2:20 PM - 3:30 PM

Session B: Prague Room A, (3rd Floor)

Augmented Reality – Innovation in  Retail - Fashion - Media - Wellness - Navigating the Future

With the release of Apple’s AR and Google’s ARCore, AR has finally arrived.  In the coming year, tens of millions of consumers will – for the first time - access AR apps.  The first of the AR Apps are filtering into the pipeline and the excitement level is high. That is a big deal and only a harbinger of AR things to come.

Glen Roth, Head of Shopping Business Development for AR, Google

Michael Leventhal, Partner, Holmes Weinberg, P.C., former, Chief Legal Officer and VP, Magic Leap

Nathan Pettyjohn, President, VR/AR Association and CEO, Aisle411

Samuel Snider, Creative Technologist (CT), MediaMonks New York

Wayne Liu, GM and VP of Business Development, Perfect Corp. (AR for L’Oréal)

Moderator - Ariella Lehrer, Ph.D., President, HitPoint Studios

Samuel Snider, Creative Technologist (CT), MediaMonks New York: Samuel is a creative technologist (CT) working at global creative digital production company MediaMonks, focusing on the intersection of AR, VR, AI, and creativity. As a CT,

Samuel brings the most creative and futuristic projects come to life by providing the glue between sales, creative, and development. He has worked on VR & AR projects for Google, GE, Lenovo, and The World Wildlife Fund. Samuel has Masters Degree in Design & Technology from Parsons School of Design, and an Undergraduate Degree in Philosophy. In his spare time, Samuel loves hacking side projects together and reading science fiction.

Glen Roth, Head of AR/VR Shopping Partnerships, Google: Glen Roth leads shopping partnerships for Google’s AR/VR efforts, working closely with Product and Engineering teams to bring these emerging platforms to market.  Previously, Glen led new business development with brands and retailers for a number of new platforms at Google, including shopping on the Google Assistant, Google Express and he managed Google’s advertising partnerships with top brands including Walmart, Nordstrom, Macys, HSBC.  Glen’s career began in political communications in Washington, DC.  He earned a Masters in Business Administration from MIT Sloan and a Bachelor of Arts from Tufts University.

Michael Leventhal is a partner at Holmes Weinberg, P.C. He specializes in providing corporate, intellectual property and business transactional services for media/entertainment and technology companies. While managing partner of the entertainment law firm Codikow Leventhal & Carroll in the late 1980’s and early ‘90’s, Michael also developed a practice in high technology and digital media, which began even before the internet was a business model. In 1992, he combined his entertainment and digital media practices, when “multimedia” meant the CD-ROM business. Since that time, Michael has been on the forefront of the legal and business aspects of nearly every major technological innovation in digital media, from payment for electronic transmissions of entertainment content (rather than just shiny discs), to dispute resolution over domain names, to co-branding and cross-licensing agreements for online services, to pay-per-click advertising services, to digital music download services, to television/internet hybrids and the development and licensing agreements required to make them run, to user generated content sites, including development in SecondLife, for social media, and for mobile devices, including phones and tablets, to Alternate Reality Games, to 3D display technology, augmented, virtual and mixed reality. Among his clients have been Fortune 500 companies such as Fox Interactive Media, NEC, and Transamerica; digital vanguards like MySpace, Pop.com, Oversee.net, and GoTV; entertainment/digital technology hybrids such as Motion Theory, Compendia Media, Virtual Netcasting Corporation, the Interactive Television Alliance, PaidContent.org, RockWeb, Satellite Events Enterprises, and Vimby; traditional companies moving into digital media,; and various celebrities in need of  digital media guidance or protection. Most recently, Michael spent the last several years as chief legal officer and vice president at Magic Leap, Inc., the well-known augmented/mixed reality venture.  His duties included standard general counsel responsibilities, content and technology licensing, intellectual property strategy and planning, working with the content team, business development, marketing, HR, and the CEO on special projects, among many other tasks. Michael has represented hundreds of entertainment, digital media and high tech start-ups, early stage companies and middle market companies in music, film, visual effects, interactive television, sports, stand-alone online ventures, entertainment and non-entertainment web-based businesses, software, and more traditional businesses—from formation to strategic planning, structuring companies, M&A and alliances, to licensing matters, to obtaining financing. Working with entrepreneurs and visionaries at all stages of development has long been one of Michael’s passions. Michael has been a partner in a large national firm, a co-owner of several boutique law firms and a business consultancy, a solo practitioner and a senior executive at a high flying technology company. The combination of law firm and business consultancy is consistent with Michael’s holistic approach to representing businesses, both large and start up.

Wayne Liu, GM and VP of Business Development, Perfect Corp.: Mr. Liu is the GM and Vice President of Business Development at Perfect Corp. Mr. Liu has been in his current position since June 2015. He has built the ground work for Perfect by recruiting key talent, establishing partnership with beauty brands, retailers such as L’Oréal, Estee Lauder, Macy’s and other highly inferential organizations.. Prior to Perfect Corp, Mr. Liu joined Perfect’s parent company CyberLink in 2009. He was responsible for key partner development, sales strategy and business growth. He grew several multi-million dollars global OEM accounts and managed heavy weight industrial partners for such as QUALCOMM, Intel, SONY, Time Warner., Comcast, DirecTV, Huawei Mr. Liu has worked in various engineering and marketing management position at Intel, Broadcom and NVIDIA before joining Cyberlink. Mr. Liu graduated from National Tsing Hua University in Taiwan in June 1992 with a Bachelor of Science degree. He completed his Masters of Science degree from Case Western Reserve University in June 1994. After receiving Master Degree, he continued pursuing advanced study by attending Electrical Engineering Ph.D. program at University of Southern California. Later, in order to learned more business knowledge, he earned his MBA Degree in Finance from Santa Clara University in June 2011.

Ariella Lehrer, Ph.D., President, HitPoint Studios: A well-known game industry veteran, Ariella has dedicated her career to creating unique interactive experiences that seek to expand the market for new technologies. Her growing portfolio of products has consistently engaged new customers, in particular women and children, for more than three decades. Lehrer currently serves as President of HitPoint Studios, a talented team of 25 engineers, designers, and artists in Western Massachusetts. HitPoint works with clients such as Microsoft, Google, Disney and Electronic Arts to build engaging apps, solve complex technical problems, and maximize the potential of new technologies such as Augmented Reality. Lehrer has a PhD. in Cognitive Psychology from Claremont Graduate University and writes about interactive design and technology on her blog, www.ariellalehrer.com.