Thursday, March 8th, 2018

2:20 PM - 3:30 PM

Session A: Grand Ballroom (4th Floor)

The Social Media Transformation = Facebook, Instagram, Snapchat

Social media, viral and influencer campaigns dominate today’s mobile strategy.  It’s a 24/7 blitz. From “Influencer” comings-and-goings to “Urgent News Alerts”, the mobile connection may be the consumer’s most consistent and lasting relationship.  Dependence on the smartphone is the bottom line of marketing.

Adam Cohen-Aslatei, Vice President, Marketing, Jun Group

Josh Beane, Founder and CEO, Idea Farmer

Angelita Sierra, Sr. Director, Brand Partnerships: ‎theAmplify

Jesse Kirshbaum, CEO, NUE Agency

Shawn Kallet, VP Sales, Branded Entertainment Network (BEN)

Steven S. Oh, Chief Business Officer, The Young Turks (“TYT”)

Ceslie Armstrong, Executive Content Producer, Quarter Moon Productions, YOLO TX Show

Moderator - Tania Yuki, CEO, Shareablee

Tania Yuki is the founder and CEO of Shareablee, a leading provider of social content analytics for business. She has spent most of her career in digital marketing, measurement and analytics, and was recently honored with several awards including, the SmartCEO Brava Award, Cynopsis Media Top Women in Digital Award, Direct Marketing News and Multichannel News 40 Under 40,

L’Oréal Women in Digital Next Generation Award, and by Advertising Age as a 2015 Media Maven and 2016 40 Under 40. Tania began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. After moving to the US from Australia she was seduced by digital and went on to run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service. Tania is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women.'

Angelita Sierra, Sr. Director, Brand Partnerships: ‎theAmplify: For over 15+ years, Angelita Sierra has been at the forefront of media and brand marketing. Currently, she is the Sr. Director of Brand Partnerships at TheAmplify, Part of You & Mr Jones, The World's First Brandtech Group. TheAmplify is a leading technology and data-driven influencer service for Instagram, Snapchat, Facebook, and Twitter. Angelita previously worked at Viacom for several years, where she developed and oversaw social media activations and operations for ad clients at Nickelodeon. She has extensive experience in overseeing influencer marketing teams that effectively connect brands to top influencers across all social media platforms. Her experience and thought leadership led her to manage hundreds of major Fortune 500 branded content advertising campaigns. Angelita grew up in New York, attended St. John’s University for undergraduate studies, and actively supports diversity and inclusion in the workforce, while mentoring NYC kids to become prominent future business leaders.

Josh Beane is founder and CEO of Idea Farmer, an independent, full service ad agency headquartered in Los Angeles.  In this role, Josh oversees business strategy and leadership for the award-winning firm, helping clients like KitchenAid, Muscle Milk, Shutterfly and Viceroy Hotels connect with audiences through engaging and authentic storytelling. Josh launched Idea Farmer as a content studio in 2011, eventually expanding it into a full service agency to meet client demand for additional capabilities. In addition to the client services portion of the business, Josh is also focused on developing and launching original intellectual property that compliments Idea Farmer’s brand partners and opens the door for additional growth opportunities. Prior to Idea Farmer, Josh was executive creative director at interactive ad agency WhittmanHart where he was responsible for overseeing content for brands such as Harley-Davidson, Scion, AT&T and Mountain Dew.  In this role, Josh oversaw all content ideation, strategy, development and execution for the agency’s six U.S. offices. Josh came to advertising from the entertainment world where he got his start producing interstitial television programming for the USA Network.  He helped pioneer YouTube as a legitimate music platform, producing a breakthrough series of music videos for Ashley Tisdale’s debut album, which garnered millions of views and played a key role in launching the artist’s recording career. Earlier, Josh also served as the Creative Executive and Producer for indie film studio Timbergrove Entertainment.

Ceslie Armstrong is the executive content producer at Quarter Moon Productions and Noisy Trumpet Digital based in San Antonio that produces sports, news, culinary, travel, lifestyle, and brand integration entertainment with a strong digital marketing and distribution backbone. She is a native Texan who spent 25+ years based in NY and LA in media, entertainment and hospitality. She is an award-winning writer, producer, content creator and strategist that creates premium and groundbreaking content to drive revenue for major publishers, organizations, networks and distribution platforms while creating business models that adapt to changing and emerging technologies to connect to audiences and build strong brand relationships. Her company NYTEX Productions, produces small to large-scale events and programming including Ferrari Fashion South Global and LUXE. Her partnership Armstrong Heiss Associates (based in London and NY) specializes in entertainment licensing and branding. Armstrong’s media credits include all major networks; top national magazines and publications; and she is a pioneer in creating digital content in all formats for all screens. She is an award-winning music producer and creative director. As a recognized influencer in the women’s market, she has been a national spokesperson for many major lifestyle and fashion brands and served on many boards for women’s health initiatives. Her speaking engagements include major universities and conferences globally. Upon relocating to her home state of Texas she was the keynote speaker at the George Bush Presidential Library; received a Texas Press Association award; and, was honored with a senatorial proclamation by the State of Texas for her excellence in journalism. She has interviewed leaders in all lifestyle categories, celebrities, authors, politicians and business icons. She lives in the Hill Country on the Texas Wine Trail where she produces culinary products, and she commutes to her second home town of New York City.

Steven S. Oh, Chief Business Officer, The Young Turks (“TYT”): Steve is the Chief Business Officer of The Young Turks ("TYT"), one of the largest and most popular online news publishers. As the CBO, he oversees all business operations and strategic partnerships of the Company. Steve joined the Company in 2010 and has since helped grow it from a single YouTube channel with 18 million views per month to a full network of over 20 channels totaling over 7 billion lifetime views and 11 million subscribers across multiple platforms, including YouTube, Facebook, Twitter, Hulu, Amazon, AOL, Comcast Watchable, Pluto TV, SiriusXM and many more. Together, these platforms generate 200 million monthly views and 10 million hours of monthly watch time. In addition to overseeing distribution across all platforms, Steve also manages TYT's original programming development and sales, and have closed production deals with Fusion Network and Verizon go90 and is currently in negotiations with several television networks on additional shows. Steve is also spearheading efforts to create TYT's live linear channel for placement on various streaming pay TV services (virtual MVPDs). Lastly, Steve is leading the Company's expansion to overseas markets, specifically TYT Europe. Prior to joining TYT, Steve was an attorney and an entrepreneur. He co-founded and sold several businesses. Steve was an associate at the law firm of Winston & Strawn in New York City and at Morgan, Lewis & Bockius in Los Angeles, where he worked in corporate litigation. He is a graduate of Cornell University and UCLA School of Law.

Adam Cohen-Aslatei is the Vice President, Marketing at Jun Group. He previously worked at Altman Vilandrie and Company as a technology, media, and telecom consultant in the Marketing ROI division. Prior to that, Adam spent several years at startup MeetMe (formerly mYearbook), where he ran marketing and operations. He is originally from Montreal, and attended McGill University for undergraduate studies, and earned a Master’s degree from Harvard University. Adam is an ad tech thought leader and has been published in TechCrunch, TheDrum, Venturebeat, and Digiday to name a few.

Jesse Kirshbaum, CEO, NUE: For more than a decade, Jesse Kirshbaum has been at the forefront of the music business, specializing in securing talent for concerts, tours, and endorsement deals for his clients and brand partners internationally. Jesse founded Nue Agency — a creative music agency that was recently named to the Inc. 500 as the third fastest-growing media company in America — to sit at the center of music, brands, and technology. Jesse is also the co-founder and visionary behind SoundCTRL, the authority in music technology culture, news, and events. It features op-eds, first-look interviews, behind-the-scenes looks at startups, and much more. SoundCTRL’s newsletter goes to more than 10,000 music tech influencers and enthusiasts weekly and is syndicated on the television network Fuse. Jesse is the executive producer for the hit digital series CRWN and the annual FlashFWD Awards, which honors premier stars in music technology. He sits on the advisory boards of Magnises and Bombas, as well as Social Media Week and Digital Media Wire, where he shares a dynamic enthusiasm and passion for shaping the new music business.

Shawn Kallet is Vice President Brand Partnerships for Branded Entertainment Network (BEN). BEN is an entertainment marketing company owned by Bill Gates that connects brands to audiences through integrations in entertainment, including influencer content, movies, TV/OTT shows, music videos and celebrity endorsements. His influencer marketing partnerships with brands, including Clearasil, Dunkin’ Donuts, National Highway Traffic Safety Administration, Church & Dwight and National Geographic, have been featured in Adweek, Ad Age, CBS’ 60 Minutes and YouTube’s Top 10 Ads Leaderboard. Along with brand partnerships, his experience includes developing custom measurement solutions that prove the effectiveness of influencer campaigns and uncover new consumer insights to inform content strategies.