Wednesday, May 23rd, 2018

1:00 PM – 2:00 PM – Immersive Hollywood: VR – AR - MR

Session I: Ahmanson Hall, Live Webcast from this Room

The Immersive Media Think Tank: VR-AR-MR - The Expanding Vision of an Industry

Roy Taylor, Los Angeles Board Member, BAFTA

Joanna Popper, Global Head of VR, Location Based Entertainment, HP

Lora Feinman, Vice President, Business Development, Jaunt VR

Jeff Nicholas, VP, Creative Director, Director, XR Creative + Production, Live Nation LIVE

Camille Cellucci, Head of Production, The Void

Joel Douek, Co-founder EccoVR, Creative Director Man Made Music

Moderator - Frank Radice, Expert in Residence, Definition6

Camille Cellucci, The Void ~ Head of Production: Camille Cellucci began her filmmaking career at Industrial Light and Magic. During her 6-year tenure at ILM, she worked her way up from intern to associate producer. Since then she has contributed her expertise to over 35 features including The Walk, Elysium, 21 Jump Street, Salt, Knowing, Nim’s Island, the Matrix Sequels, and numerous HBO  films. Her role as James Cameron’s visual effects producer on Titanic propelled her to the top of her field. She won an Emmy for The Life And Death of Peter Sellers, has been nominated for numerous Visual Effects Society awards, and won several awards for her short films Grace and Wear Something

Nice. She line produced the animated film The Little Prince, and is in the final phases of post-production on her documentary  Untapped. Producing Sonaria and Piggy for Google Spotlight Stories’ marked her entre into VR storytelling. She joined The Void as Head of Production at the beginning of this year.

Joanna Popper is a Hollywood and Silicon Valley executive with experience in TV, Digital, Film and VR/AR. She just joined HP as Global Lead of Virtual Reality, Location Based Entertainment. Most recently she’s been the EVP of Media and Marketing at Singularity University and VP Marketing at NBCUniversal. Joanna developed a TV show partnership with NBC and Singularity University for “The Awesome Show,” a new broadcast TV series on tech and innovation produced by Mark Burnett with host Chris Hardwick and is an Executive Producer on the show. She is advising a number of immersive computing companies focused on holograms, haptic touch, AR Cloud and video engagement as well as developing VR/AR content. She is on the Coalition of the WXR Fund and was named “50 Women Can Change the World in Media and Entertainment.”

Jeff Nicholas, Director of VR Creative & Production, Live Nation Studios: Jeff Nicholas is an award winning Creative Producer and Director with a passion for creating compelling and engaging VR content. Since the new cycle of high-end VR and 360° content creation emerged in 2014, Jeff’s focus has been primarily on creating these experiences and pushing the boundaries of cinematic VR/360° production through original and branded content experiences. In addition to directing and executive producing the ON STAGE series for Hulu and Live Nation, Jeff is overseeing the development and execution of all of Live Nation’s live and episodic VR content initiatives. Prior to his work with Live Nation, he has been at the helm of a variety of VR experiences with partners and collaborators such as CBS, WEVR, Oculus, Ford, Mike Shinoda, Budweiser, Kenan Thompson, Hoonigan Racing, RAIN Agency, A World At School, and many others. Outside of VR content creation, Jeff is most well-known for his work producing, directing and collaborating on a wide array of creative experiences - from music videos, commercials and original content to design, digital and experiential campaigns - for top-level agencies, brands, studios, promoters, labels and artists such as Rihanna, Dreamworks, Justin Timberlake, Bud Light Platinum, Shakira, Apple Music, Jason Mraz, Beats By Dr Dre, Linkin Park, AKQA, Black Rebel Motorcycle Club, Sony, Foo Fighters, Nixon Watches, Beastie Boys, and many more.

Roy Taylor is Founder and Chief Revenue Officer of a new stealth start up designed to make pixels intelligent. He is also a Director for the Board of BAFTA (British Academy of Film & Television Arts) Los Angeles and Technology Advisor to three film schools. Previously he was Corporate Vice President and Worldwide Head of AMD Studios based out of Hollywood, Los Angeles. Before that Mr. Taylor ran worldwide channel sales at Advanced Micro Devices responsible for $2 Billion annual revenue. He worked at AMD from January 7, 2013. Prior to AMD Mr. Taylor served as Executive Vice President and General Manager of Display Devices Division at MasterImage 3D, where he was responsible for autostereoscopic (glass-free) 3D business and ecosystem for smartphones, tablets, automotive and avionic industries. Mr. Taylor served as Vice President in many roles at NVIDIA, first as a founder of NVIDIA Europe and later internationally after a transfer to NVIDIA headquarters in Santa Clara. Mr. Taylor is principally known for the invention of the ecosystem sale whilst at NVIDIA and for his roles in supporting the video game industry and the catch phrase ‘can it play Crysis?’ More recently he has been a vocal advocate for immersive technologies including VR, AR and AI. In his role as head of AMD Studios Mr. Taylor has picked up Executive Producer credits for three VR productions. Mr. Taylor is also Chair of the VR Society, Director of the Board of Governors for the Advanced Imaging Society and Technical Advisor for Immersive Technology to Dodge Chapman Film School, Beijing Film Academy and NFTS (National Film & Television School).

Lora Feinman, Vice President, Business Development, Jaunt VR: Lora led AOL’s east coast video sales team and was responsible for original programming, branded content, innovative ad formats and programmatic video. During her tenure there she also managed various strategic verticals for all products within the AOL portfolio. Lora began her digital career in Sales at eGroups.com, which was acquired by Yahoo!, where she worked across different business units in Sales and Marketing. Lora later joined BBE (Broadband Enterprises) where she was VP of Sales, responsible for development of video solutions and custom content creation for its East and Midwest territories. Lora played an integral role in the acquisition of BBE by Specific Media. Post acquisition, she remained with Specific Media (now Viant, a division of Time Inc), helping to define the company’s video strategy. Lora achieved an Undergraduate and a Master’s degree in Energy and Environmental Analysis from Boston University. In her spare time, she enjoys yoga, running, snowboarding, deep-sea fishing and live music. She currently lives on Long Island with her husband and two children.

Joel Douek, Co-Founder, ECCO VR, Chief Scientist, Man Made Music: Joel Douek is an award winning composer and sound designer whose work has brought many top Virtual Reality experiences to life, as well as numerous BAFTA and EMMY-winning productions. Born in London, England, Joel draws heavily on his background in music and neuroscience to guide & innovate the use of sound to bring meaning, realism and emotion to the world of VR.  He regularly speaks on panels & workshops such as AES-AVAR, VRLA & others, sharing the ideas and workflows Ecco VR have developed to create best-in-class spatial sound for VR & AR.  Joel has also scored over 80 documentaries including the last nine by British naturalist Sir David Attenborough, along with hundreds of TV episodes, blockbuster Animés, feature films, commercials and sonic brands such as IMAX and HULU Originals.

Frank Radice serves as The Expert-in-Residence at Digital Ad and Creative Agency, Definition 6, and Global Expert in Residence at ManMadeMusic, where he advises leadership and clients on marketing strategy and issues pertinent to the evolution and transformation of the broadcasting, cable, music, and digital industries. He is the Managing Partner of Vida F.R. Company and BadCatCo.co.UK, promotion, marketing, media, and production consulting firms in New York and London. Frank is a Member of the Directors Guild of America (DGA), Writer/Member, Broadcast Music Incorporated (BMI), The Academy of Television Arts & Sciences (The Emmy's), The National Academy of Recording Arts & Sciences (The Grammy's), and The Songwriter’s Hall of Fame. Radice sits on the Executive Advisory Boards of Observatory Pictures, Digital Hollywood, the Broadway Walk of Stars, the Williamsburg International Film Festival, Worldwide Fan Clubs, and Number 7 Records. He is the former President and Chief Marketing Officer of the National Academy of Television Arts & Sciences. While there, he brought recognition to the creative field of on-air promotion, honoring the genre with National Emmy Award recognition for the first time. He is the former chairman of PromaxBda UK conference and awards, 2016, representing promotion, marketing, and design professionals in Great Britain. Radice is a former consultant to Univision Communications in Miami, Florida, where he worked with executives to help create the Univision Agency. He also assisted with the launch of El Rey Network, and advised  Univision Deportes executives on the creation of the Univision Sports Agency, and the marketing build up to the 2014 World Cup. Frank received the TV Week Magazine/PromaxBDA “Campaign of Distinction Award," he was inducted into the “PromaxBDA Hall of Fame” and named a “Brand Builder of the Year” by Multichannel News and Broadcasting and Cable Magazine. Frank is also named in Who’s Who in American Business, and Entertainment. During his 17 years at NBC, Radice served as Executive Vice President of the NBC Agency, and a senior member of the NBC/Universal Marketing Council. He was responsible for the brand strategy, advertising, promotion and marketing of a wide variety of network programs, including all NBC News productions, “Saturday Night Live,” “Late Night with Conan O’Brien,” "Last Call with Carson Daly," and a number of NBC Entertainment specials and Universal Media Studios syndicated programs. In addition, Frank oversaw the branding, advertising and promotion of MSNBC on cable. He was the executive in charge of marketing the launch of the 24 hour news network which was a joint venture between NBC and Microsoft. A noted musician, songwriter and composer, Frank co-created the award winning “America’s First Family” theme, and was Executive Producer of the Emmy nominated “Live For Today” theme, both for NBC’s Today show.   He is a two time Daytime Emmy Nominee in the category of Original Song Composition and a News and Documentary Emmy nominee for Best Promotional announcement. Radice was senior producer and music director of NBC’s “Concert for Hurricane Relief” which yielded more than 50 million dollars in aid for the victims of Katrina. In addition to extensive experience in advertising, promotion, and music, Frank has a lengthy background in news production and journalism. During his 16 years with ABC News, he was honored with two Alfred I. DuPont-Columbia University Journalism Awards, and two National News & Documentary Emmy Awards. He was a producer for “ABC News, Nightline,” “ABC World News Tonight,” “Good Morning America,” “The Last Word with Phil Donahue and Greg Jackson,” and the senior producer of product development “ABC News Interactive.”  He covered news around the world, from Capitol Hill and the White House, to the conflicts in the Middle East and Central America. Frank was also the Executive producer of CNN Entertainment News, the creator/producer of “Live at 5” on WRC-TV, the NBC owned station in Washington, D.C., and a director for the Paramount Syndicated show, "Entertainment Tonight." Frank and his wife, Vida, co-wrote "Sam Katz on the Loose." A pop-up children’s book illustrated by Charles Fazzino and published by Random House. The book was also released as a set of children’s puzzles available exclusively at Barnes and Noble Books. Frank lives with his wife, Vida, and their cat, Sam, in London, England. He can be seen regularly on TechCrunch TV's "Gillmor Gang."