Tuesday, May 22nd, 2018

2:30 PM - 3:30 PM

Track III: Haas Conference Center, Room 172-173, Live Webcast

Live Stream of Music Festivals and Concerts: Brands, Bands and New Technologies

John J. Petrocelli, CEO, Bulldog Digital Media

Raymond L. Roker, VP, AEG Studios, AEG GLOBAL PARTNERSHIPS

Chris Hassell, Founder, Ralph

Brian Anderson, Global Music Sponsorships, Google/YouTube

Annie Lei, Chief Revenue Officer, AmpLive

Nadine Shelton, Emerging Tech Consultant, All for One

Kim Owens, Founding Editor | Digital Media & Entertainment Researcher, Kaffeine Buzz, Moderator

John Petrocelli is CEO and founder of Bulldog DM, a live streaming agency specializing in turnkey execution strategies for live events across all connected devices.  Bulldog DM helps brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live streamed music to achieve optimal reach, engagement and metrics. Bulldog DM connects today’s digitally engaged consumer and millennial to the world’s best live content and represents the world’s top live streaming content portfolio including over 30 music festivals.  The Bulldog DM’s work includes live streaming experiences for Coca Cola, Snickers Superbowl commercial, Nestle, American Express, Taco

Bell, HP, Turner, Delta and more.  John has been instrumental in helping major media companies establish optimal strategies to both distribute and monetize their digital content for over 15+ years.  These companies and brands include: NBA, NHL, NBC/Universal, Disney, Sony, Coca Cola, YouTube, VEVO, Twitter, Universal Music Group, Microsoft and music icon Prince – helping Prince develop the first major artist owned and operated direct to consumer digital music store and ticketing platform that garnered Prince a Billboard Award for Best Use of Technology by an Artist and a Webby Award.  Previously John was VP, Sales and Bus Dev at AEG Digital Media after selling his company to AEG in 2009 where he led live streaming engagements for Coachella, Bonnaroo, Lollapalooza, Austin City Limits, Rock In Rio, the Grammys, the Oscars, and the Masters.  His previous companies were acquired by Google and Akamai.

Nadine Shelton, Emerging Tech Consultant, All for One: From startups to YouTube, Nadine has 10+ years experience in live streaming, ad operations and global product launches.  A passion for emerging technologies, drew her to explore VR and AR in 2016.  She quickly saw the connection to AI/blockchain, and began consulting on a live 24/7 cryptocurrency news APP.  She still has an interest in VR and AR, and is working on live immersive events for festivals.

Annie Lei, Chief Revenue Officer of AmpLive. Annie is an executive with a decade of expertise in Live Video and is currently the CRO of AmpLive, an audience development and targeting platform for enterprise marketers using live video. AmpLive allows marketers to get strategic about live content and maximize ROI on live events through amplified distribution, audience tracking and retargeting. AmpLive has built, delivered, scaled, and converted audiences for brands such as Lexus, AT&T, Microsoft, Salesforce, and more.  Annie has served as the CRO of AmpLive for 3 years, and before that as the Head of Sales and Partnerships at Ustream Los Angeles, where she sold through and managed some of the largest live broadcasts in internet history.

Brian Anderson, Global Music Sponsorships, Google/YouTube: Brian leads global music sponsorships at YouTube including live streaming festivals which bring hundreds of amazing performances and innovative new viewing experiences to millions of music lovers around the world every year. Through these programs and events, he helps advertisers make real connections with fans by leveraging Google tools and technologies to create memorable moments. Brian has been at Google for 7 years, and before that headed up sales development for the west coast at Bloomberg BusinessWeek. Prior to that he worked at McGraw-Hill, A.D.D. Marketing, Real Detroit Weekly and Psychopathic Records.

Raymond Leon Roker, Executive Producer / Content Creative Director – Coachella/Goldenvoice, Head of AEG Studios: Roker is a veteran media entrepreneur, publisher and executive producer based in Los Angeles. He currently heads up content creative for Goldenvoice and the Coachella Valley Music & Arts Festival. He's also the founder/creator of URB magazine and URB.COM.

Chris Hassell co-founded creative agency Ralph in London in 2005. A New York office followed in 2009 and last year saw the opening of the company’s Los Angeles studio. Under his direction, Ralph has expanded its business dramatically over the past year. As well as the opening of the LA office, Ralph has continued to innovate in its experiential, creative and social media work. Highlights over the past 12 months include the launch of an ambitious live event experience for Sony, the Lost In Music campaign; the creation of an emotive trailer for video games giant Square Enix’s Life Is Strange: Before The Storm;the development of Nickelodeon’s first online multiplayer game; ahigh profile social media campaign for Netflix’s award-winning show Stranger Things which included the Ralph team create Stranger Things versions of classic movie posters.

Kim Owens, Editor, Researcher, Content Strategist, Kaffeine Buzz: Kim Owens is the founding editor of Kaffeine Buzz and veteran journalist covering the convergence of entertainment and technology, new music, festivals and tours, film, television, and sports. She contributed brand sponsorship insights to the Festival Thrower’s Bible (Vendini) and has been a guest contributor to Festival Insights, Lineup Live, and other publications. Kim combines her decades of technology, marketing, and branding expertise with her devotion to and knowledge of the music and entertainment industry. Conducting research and interviewing stakeholders in both the UK and the US, Kim has published numerous reports, case studies, and articles on festival operations, consumer behavior and music branding, the continual rise of streaming content (festivals, online radio, vMPVD, social streaming), and how immersive experiences and live streaming VR/360 are opening doors for new forms of storytelling and entertainment. Kim has presented at SXSW, IMFCON/XLIVE, Canadian Music Week, NAB, and General Assembly. Her content marketing agency, Buzz Boulevard, provides content strategy, research, copywriting, and marketing services.