Thursday, May 24th, 2018

Micro-Influencer/Branding One-Day Intensive

11:00 – 11:45 AM, Herscher Hall, Guerin A, Webcast Live

Your Brand as an Influencer Strategy:  Voice – Strategy - Content

• Defining your voice and content buckets

• Strategy and engagement

• Sponsored, organic, and segmented post and grid planning

• Authenticity & brand safety

Angie Hilem, Social Strategist

Derryck Gleaton, DSharp Channel on Youtube

Stefania Aronin, D.J., @this.is.nala

Peggy Glenn, Granny Pottymouth Channel on Youtube

Mike Prasad, CEO, Tinysponsor, Moderator

 

Angie Hilem is a social strategist serving businesses who want to heighten their presence online and offline via one-on-one consultations, workshops, and online courses. When she’s not busy making businesses shine online, she’s enjoying a cup of black coffee, planning her next adventure, or petting your dog.

 

Peggy Glenn, Granny Pottymouth on Youtube: Granny PottyMouth is a very sweet, very real grandmother with an affinity for cussing. She's bawdy, yet tasteful - she's no BS and full of fun - she's the granny you wish would sit around the table with you and let opinions and wisdom flow freely, censors be damned! She's full of spunk and piss'n'vinegar - and she's irresistible. Just don't call her "old."

Stefania Aronin, D.J., @this.is.nala: L.A.-native and part-time Miami resident Nala doesn’t just DJ. The producer/creative has been working on her craft for 3 years. In that span of time, her talents have taken her to major music festivals such as Ultra, Coachella, III Points, and Full Moon, as well as internationally and on tour. With her first debut EP in 2017, Nala has garnered the attention of major media outlets such as Mixmag, Nest HQ, Earmilk, and Run The Trap. With an album on the way, Nala will continue to push boundaries and remain uninhibited.

 

Mike Prasad, CEO, Tinysponsor: Mike is the Founder & CEO of Tinysponsor, the world’s first programmatically-addressable and inventory-driven marketplace for influencer and content sponsorships. Mike brings his diverse experience as an entrepreneur, VC, and digital strategist to focus on building a platform that can help creators and business collaborate and thrive together. Prior to Tinysponsor, Mike co-founded ventureLab, a cross-market early-stage VC and incubator, and before that he worked with startups from Y Combinator, Idealab, 500 Startups, Yetizen, Supermassive, HAXLR8R, SOSventures and more. In 2008, as the digital strategist and co-founder at Kogi BBQ, he started the worldwide twittering food truck trend that is now a billion dollar industry. Prior to his work in startups, Mike delivered digital strategy and implementation for companies large and small, from local businesses to Fortune 500's, including Microsoft, Amadeus, Nolet's Gin, Fatburger, Burger King, Fedex, Outrigger Hotels, Wynn Hotels, Tasting Panel Magazine, NVIDIA, Toynami, and others. He was also Social Media Advisor to SAG New Media, Founding Member of SMCLA, and as a creative director, he and his teams have won numerous awards and recognition, including 2 ADDY's. With his diverse background, Mike has spoken around the world on social media, digital strategy, startups, and investing across global ecosystems. He has also been called upon as an expert by TechCrunch, Fast Company, Tech in Asia, e27, NPR, FOX, to name a few, and his work has been covered by most major news outlets in multiple countries. He is also an avid foodie and cocktail enthusiast with a passion for exploring culture.