Thursday, May 24th, 2018

Micro-Influencer/Branding One-Day Intensive

4:00 – 4:45 PM, Herscher Hall, Guerin A, Webcast Live

Influencer Ambition – Being a Unique Voice and Market Leader

• From Good vs Great Content

• How to take your content to the next level.

• Positioning and differentiating yourself.

• Is digital content the stepping stone or the destination?

Jessica Gottlieb, Co-Founder, @WeAreMidlife
Byron Ashley, President, Settebello Entertainment

Tay Zonday, Actor, Voice Talent, Digital Media Expert

Winnie Sun, Managing Director, Sun Group Wealth Partners

Marsha Collier, Marketing Futurist & Radio Host, President, The Collier Company, Moderator

Byron Ashley, President, Settebello Entertainment: Byron Austen Ashley is the President of Settebello Entertainment, a talent and literary management company with a production division.  Byron previously was the senior-most executive at Big Frame, AwesomenessTV’s talent management division.  Byron where he has a proven track record of helping emerging talent and online personalities to develop well-rounded careers in both traditional and emerging Hollywood ecosystems.  A producer at heart, Byron began his career producing videos with YouTube artists Dave Days and DeStorm, was nominated for an award at the 2010 Chicago/Midwest Emmy Awards for his work on "Prison Boat", and recently produced the feature film “Bad Night” for GRB Entertainment / Vimeo, for which he was nominated for the Streamy Award for Best Feature. Settebello Entertainment has a first look production deal for digital at AwesomenessTV. He is a graduate of Northwestern University.

Jessica Gottlieb, Co-Founder, @WeAreMidlife: Jessica Gottlieb started her career blogging in 2006, and through a series of tragedies gained an outsized audience. By writing for other sites like the now defunct LA Moms Blog and Celsias she was able to bring that audience togther and create community. Additionally Jessica wrote for National Lampoon and appeared on multiple news outlets both regional and national. Jessica is a frequent commentator on talk shows as well as HLN, CNN, and Fox News. As the internet evolved so did Jessica. Simple blogs were no longer enough and audiences demanded social networks. Jessica is on all of them, engaging her community, and listening. In 2017 she partnered with a friend and fellow soccer mom to create @WeAreMidlife on Instagram. Jessica and Stefanie found that women over 40 are delighted to shop instagram, to share style tips, and keep things light and bright at a time where other social networks are confrontational.

Tay Zonday, Actor, Voice Talent, Digital Media Expert: Tay Zonday is a People’s Choice Award-Nominated, Youtube Award-Winning, Webby Award-Winning singer-songwriter, voice talent, brand spokesperson, actor, commentator, host and digital industry veteran seen in more than a billion Youtube views. Zonday blasted into the worldwide spotlight with his viral hit “Chocolate Rain” and has appeared on Steve Harvey, Good Morning America, Jimmy Kimmel, America’s Got Talent, NPR, CNN, MTV, The BBC, Comedy Central’s Tosh.0, Rachel Ray, and TMZ Live. He’s been interviewed on the front page of Sunday’s Los Angeles Times as well as in The Chicago Tribune’s RedEye, The Toronto Star, USA Today, In Touch Weekly, Wired Magazine and dozens of independent and university publications. He has been referenced in The New York Times, The Wall Street Journal, People Magazine, The Huffington Post, Mashable and by pop-culture touchstones such as "South Park," “Saturday Night Live,” "Robot Chicken," "It's Always Sunny In Philadelphia," "Girlfriends," "Guitar Hero World Tour," and “The Today Show” as well as by luminaries such as Kobe Bryant, John Mayer, Tre Cool, Kanye West and Stephen Colbert.

Winnie Sun, Managing Director, Sun Group Wealth Partners: Winnie Sun is  one of the most followed financial advisors on social media today. She is the Managing Director and Founding Partner of Sun Group Wealth Partners, a trusted financial consulting firm which provides planning services to senior executives, small business owners, celebrities, tech elites, and established families throughout the West Coast.

Marsha Collier, Marketing Futurist & Radio Host, President, The Collier Company: Marsha Collier is an author, radio personality (on the Internet and KTRB 860 AM San Francisco) and educator specializing in technology and inspiring business on how to use the internet for marketing and ecommerce. With over 1 million copies of her books in print as of 2007 (special editions for the UK, Germany, France, Canada, Australia, Chinese - and an edition in Spanish), she is the top selling eBay author. Among her books, eBay For Dummies is the best selling book on eBay e-commerce worldwide while eBay Business All-in-One Desk Reference For Dummies is the best selling title on operating an eBay business. "Starting an eBay Business For Dummies" appeared on the BusinessWeek Magazine Best Seller list for many weeks. Collier is a columnist with Entrepreneur.com and American Express OPEN. Her book, The Ultimate Online Customer Service Guide: How to connect with Your Customers To Sell More" was the first to address social media as a customer service venue and was in the Top Ten books CEOs were reading in December 2011. As of 2016, she is currently an eBay Top Rated Seller  and a member of the Professional eBay Sellers Alliance (PESA). The first edition of eBay For Dummies was published in 1999 (the first unofficial book on eBay). She co-authored that edition with Roland Woerner and Stephanie Becker and became sole author of the series on the second edition. In December 2005, Collier hosted the Public Broadcasting Service (PBS) Public television program Making Your Fortune Online, a complete guide to starting and operating an online business. The two-hour program, shot in front of a live studio audience in San Francisco, was a full seminar on conceiving a business idea, finding products or services to sell, finding the best sites for your products, and understanding the legal, operational and tax issues related to having a successful online business. In 2008, Collier was named one of twenty iCitizens in the book, The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney. She also gives keynotes at e-commerce events such as Online Market World in San Francisco, organized by founder Jeff Chase and EVP Christopher Matthew Spencer. More recently at PayPalX Developer's Conference in November 2009, October 2010 and ThinkGlobal Retail in 2016.