Thursday, May 24th, 2018

Micro-Influencer/Branding One-Day Intensive

1:00 – 1:45 PM, Herscher Hall, Guerin A, Webcast Live

An Instagram Deep Dive

Brad Wayne, @bradskiibeats

Brian Rodda, Owner, Brian Rodda Consulting

Hector Fonseca, @djhectorfonseca

Sara Mills, Head of Creator Relations, Tinysponsor, @saraontheinternet

Ron W. Roecker, Chief Brand Influencer, Be Differently, Moderator

 

Brian Rodda, Owner, Rodda Consulting: Brian Rodda has vast experience in viral marketing and has worked passionately in YouTube Strategy and Social Media strategy since 2007. He is a proud member of Interactive Media Peer Group of The Academy of Television Arts and Sciences (Emmys) and a founding member of an aggregator for WGA written web series. Brian has worked on promoting numerous notable digital series, including: Husbands (31,143 Subscribers, 2,145,151 views on Youtube) the web’s first marriage-equality comedy, Squaresville (31,401 Subscribers, 1,772,230 views on Youtube) and Whole Day Down ( Starring Willie Garson, Successful 40K+ Kickstarter campaign).  Additionally, Brian has consulted with over 75 content creators to promote and create thriving communities for their properties, including Tello Films and Croissant Man (Vimeo Staff Pick), and REVRY.tv.  For the past two years, Brian has been the digital strategist for the 34th and 35th Annual Razzie Awards.

When not working with clients, hosting or producing, Brian can be found hiking Runyon Canyon, and exploring new cooking recipes with the exotic south American grain, Quinoa. Follow him on FB/roddaconsulting TW/roddaconsulting, IG/thebrianrodda

 

Sara Mills, Head of Creator Relations, Tinysponsor: Sara Mills is a verified influencer, content creator, and community manager with an audience of 1.2MM across social platforms. With several viral videos under her belt, she decided to turn her expertise towards connecting other content creators to brands. Her unique experience makes her a valuable asset, offering insight from the perspective of the creator wile also understanding the needs of the brands.

 

Ron Roecker, Chief Brand Influencer, Be Differently: Ron W. Roecker is a brand communications senior strategist; team-, account- and practice-builder; client confidant; entrepreneur; revenue-generator; pop culture expert; and creative madman. He has developed communications and PR campaigns, events, creative platforms, teams and initiatives for Microsoft Xbox360, Mattel, Hyundai, NASCAR, Nestle, Nike, NBA, GRAMMY Awards, Latin GRAMMY Awards, Heineken, GE, Travelocity, Hilton, Coca-Cola,

Invisalign and more. He’s collaborated with entertainment properties and celebrities, including CBS Television, Netflix’s Stranger Things, Univision, NBC Universal, Teen Choice, Universal FanCon, Columbia Tri-Star, Maroon5, Kelly Clarkson, OneRepublic, Kanye West, Zac Efron, Will.i.Am, Ludacris, Pete Wentz, Pink and more.