The Digital Hollywood Experience

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Thursday, May 24th, 2018

12:30 PM - 1:45 PM

Track I: Herscher Hall, 3rd Floor, 303-304, Webcast

Producing for Film/TV, Branded Entertainment and Influencer Marketing Programming

Mike Gabrawy, Chief Creative Officer, Arclight Films

Darnell Brisco, VP of Accounts, Fullscreen

George Leon, Senior VP of Media/Account Management, Hawthorne

Caressa Douglas, SVP of Global Strategic Partnerships, Branded Entertainment Network (BEN), a Bill Gates Company

Charles Dalaklis, President & CEO, Dalaklis Media Enterprises

Kevin Aratari, Head of Business Development, Troika

Frank Donner, Founder and CEO, BLKBX Creative Group

Ceslie Armstrong, Executive Content Producer, Quarter Moon Productions & Noisy Trumpet, Moderator

 

Mike Gabrawy is Arclight Films’ Chief Creative Officer. Most recently Gabrawy produced the true-life survival thriller Jungle starring Daniel Radcliffe, released through eOne October 20th, 2017, the highly anticipated Hotel Mumbai starring Dev Patel and Armie Hammer, and the martial arts thriller Triple Threat starring Celina Jade and Michael Jai White to be released in 2018 by WellGo USA. He also serves as an executive producer on the action-adventure film Guardians Of The Tomb starring Kellan Lutz and Li Bingbing currently in post-production.Before coming to Arclight Films, Gabrawy was responsible for acquiring and developing the Sony PlayStation game Resident Evil via his production and

development position at Constantin Films which then became the hit film starring Milla Jovovich released through Screen Gems. Mike’s additional credits include Fantastic Four, Independence Day, A Little Princess, Outcast, Reclaim, Silver Surfer, Stargate, Naked Gun 33 1/3, and Bait 3D.

 

Frank Donner is the Founder and CEO of BLKBX Creative Group, an innovative digital marketing agency based in Hollywood. BLKBX has crafted some of the most successful promotional campaigns for leading films and television shows, including ZOOTOPIA (CLIO award winning), A WRINKLE IN TIME, CALL ME BY YOUR NAME, FANTASTIC BEASTS, and Amazon’s GOLIATH. Frank's passion for mentoring young talent in the field of entertainment and marketing, has allowed him to take charge of the company’s brand by selecting some of today’s brightest industry talent. Frank’s strong commitment to education in the industry has included annual speaking presentations at UCLA’s, Anderson School of Management, MDE Graduation, from which Frank was also a graduate; involvement with Fulfillment Fund’s Mentorship Program; participation at 2018 SXSW Mentorship Roundtable; 2016 SXSW Interactive; 2016 NCORE (National Conference on Race & Ethnicity); 2015 SXSW V2V Mentor Session; and as a Panelist for Latino Media Visions’ Independent Filmmaker Series. An Oscar-nominated Producer for his documentary, “Deliver Us From Evil”, Frank continues to serve as an active member of the Producer’s Guild of America, while continuing to expand the rapidly emerging, BLKBX digital marketing agency. As an entertainment professional, both as an accomplished executive and film producer, Frank began his career by studying with Stella Adler alongside Mark Ruffalo, Salma Hayek, and Benicio del Toro.

 

Caressa Douglas serves as the senior vice president of content and branded integration and at BEN (Branded Entertainment Network), a Bill Gates Company. She is a founding member and contributor of BEN where she has a passion to seamlessly integrate brands into the fabric of Hollywood storytelling. With over two decades of relationships in the entertainment space, Caressa and team execute successful placement programs for global clients such as General Motors, Heineken, Dunkin Brands, Microsoft/Xbox, Honda, Hyundai, and Dyson. Previously, Caressa served as Vice President of Branded Integration at Norm Marshall & Associates, a pioneer in the space of product placement and responsible for some of the most memorable brand campaigns of all time, including General Motors in Transformers, Xbox in Big Bang Theory, Chanel in Sex in the City, and Persol in James Bond. Caressa has been a leader in the entertainment marketing space and has a sterling reputation both with brands across categories, and throughout the production community.

 

George Leon, Senior VP of Media/Account Management, Hawthorne: Over the past 20 years, George Leon, Senior VP of Media and Account Management at Hawthorne, has been involved in every aspect of video advertising from creative development, offer and content messaging, integrated media strategy, media planning, data analysis, forecasting and attribution methodologies covering all channels and devices. He has created strong media relationships with major broadcast and cable networks, ad exchanges, DMPs, programmatic and addressable platforms, aligning Hawthorne campaigns with the right strategy and ROI driven execution. Current and past brand campaign experience includes 3M, Angie’s List, BLACK+DECKER, Brother International, Carbonite, Children’s Hospital of Los Angeles, Craftsy, Credit One Bank, Dyson, Equifax, Gerber Life, Hamilton Beach, HomeAdvisor, L'Oréal, Mattel, Pella, Philips Electronics, Spectrum, thredUP, Transamerica, VARIDESK and zulily.

 

Darnell Brisco is Vice President of Accounts at Fullscreen, leading the agency’s entertainment efforts across film, television, and streaming industries. He’s spearheaded strategy, thought leadership, and innovative content creation for over 400 social media-driven campaigns, including: The Greatest Showman, Bright, Logan, The Alienist, SNL, Mother, The Walking Dead, Captain America: Civil War, The Secret Life of Pets, and Deadpool. He was named by AdWeek as one of 2017's 15 most innovative executives (2017 Adweek Media All-Stars). He received a degree in Advertising from Pepperdine University.

 

Kevin Aratari, Head of Business Development, Troika: Kevin is passionate about introducing new clients to the opportunities offered by the evolving industry and consistently keeps one eye on the changing landscape to lead both clients and Troika forward into the future. Kevin oversees all of Troika’s sales and marketing functions, crafts our business development strategy, leads our thought-leadership initiatives, and collaborates with Account Directors to service all aspects of our clients’ needs. He began his career in entertainment marketing as a Producer at industry giant Pittard Sullivan, and went on to create the broadcast department at mOcean in Venice Beach, which he led for over 13 years as Managing Director and later CMO.

 

Charles Dalaklis, President & CEO, Dalaklis Media Enterprises: For two decades, Chuck has served as the President and CEO of Dalaklis Media Enterprises; a privately owned production entity specializing in creating and producing hundreds of programming hours for broadcast & cable networks, digital companies, and brands. Recently, Dalaklis has consulted and produced entertainment content for some of the world’s most prominent brands including Kraft Foods, Pacific Gas and Electric, SeaWorld, and Anheuser-Busch.

 

Ceslie Armstrong is the executive content producer at Quarter Moon Productions and Noisy Trumpet Digital based in San Antonio that produces sports, news, culinary, travel, lifestyle, and brand integration entertainment with a strong digital marketing and distribution backbone. She is a native Texan who spent 25+ years based in NY and LA in media, entertainment and hospitality. She is an award-winning writer, producer, content creator and strategist that creates premium and groundbreaking content to drive revenue for major publishers, organizations, networks and distribution platforms while creating business models that adapt to changing and emerging technologies to connect to audiences and build strong brand relationships. Her company NYTEX Productions, produces small to large-scale events and programming including Ferrari Fashion South Global and LUXE. Her partnership Armstrong Heiss Associates (based in London and NY) specializes in entertainment licensing and branding. Armstrong’s media credits include all major networks; top national magazines and publications; and she is a pioneer in creating digital content in all formats for all screens. She is an award-winning music producer and creative director. As a recognized influencer in the women’s market, she has been a national spokesperson for many major lifestyle and fashion brands and served on many boards for women’s health initiatives. Her speaking engagements include major universities and conferences globally. Upon relocating to her home state of Texas she was the keynote speaker at the George Bush Presidential Library; received a Texas Press Association award; and, was honored with a senatorial proclamation by the State of Texas for her excellence in journalism. She has interviewed leaders in all lifestyle categories, celebrities, authors, politicians and business icons. She lives in the Hill Country on the Texas Wine Trail where she produces culinary products, and she commutes to her second home town of New York City.