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Thursday, May 24th, 2018

10:45 AM - 11:45 AM

Track II: Haas Conference Center - Room 171

Women Entrepreneurs: Sharing Experience - Real Life Stories - Building the Brand, the Personal and the Company Identity

Elizabeth Barrutia, CEO, BARU Marketing & Media

Ronjini Joshua, Owner, The Silver Telegram

Erin Kapczynski, SVP Marketing, Kontrol Media

Debra Chen, founder, Vanity + Trade

DMA/Donna Michelle Anderson, President, @PlanetDMA

Linda Sherman, Co-Founder, The Courage Group, Moderator

 

Ronjini Joshua is the owner of The Silver Telegram, a PR agency specializing in startups, lean organizations and crowdfunding. With more than 16 years of experience in technology PR, Ronjini focuses on working with Startups that are developing PR strategies to drive brand awareness, investor relations, product launches and much more. Ronjini is an experienced speaker, speaking on topics including Diversity in PR, Startup PR and crowdfunding. Ronjini has spoken at several industry conferences including: CES, Digital Hollywood PR Summit, Crowdfunding East, Kickercon, Startup Week Santa Monica and regularly speaks and advises at workshops and summits on startup crowdfunding. Today, as the principle of The Silver Telegram, Ronjini focuses on strategic implementation and execution, still working on both strategy and tactics of public relations and integrating different communication disciplines

to drive ROI for startups. As an entrepreneur and startup herself, Ronjini shares her story and journey regularly to help other startups and entrepreneurs. She is currently penning The PR Playbook, a book about PR for Startups that will launch in 2017.

 

Erin Kapczynski has built her career as a marketing executive in media, technology and advertising. Currently serving as consultant and advisor to leading Silicon Beach startups and mid-stage businesses in adtech, Erin is helping to grow the next wave of unicorns. She has helped the likes of Demand Media (now LeafGroup), MomentFeed, and OpenMail (now System1) with her innovative marketing strategies. Erin’s passion for marketing centers on looking at how a business can transform and grow, leveraging data and user experience, while building customer trust. Erin helps clients plan and execute customer acquisition, content creation, and branding—often tying these pieces together to generate growth.  Coming into the role via acquisition, Erin was formerly VP of Marketing for the media and technology platform Purch, where she oversaw all global consumer and corporate marketing that grew audiences and accelerated ad sales and lead-gen deals for partners to well over $100M in annual revenue.  Prior to Purch, Erin served as VP of Marketing at Panache, an early mover and market-leading digital video adtech business that was acquired by WPP.  She also held senior level marketing positions at Herbalife's HQ and Move.

 

Elizabeth Barrutia, CEO, BARU Marketing & Media: Elizabeth Barrutia is a female entrepreneur and the CEO of BARU Marketing & Media ( http://www.baru-ad.com/).  Elizabeth founded BARÚ in 2007 to engage untapped consumer groups. With a 20-year career in general and Hispanic markets, she is an industry innovator in multi-cultural marketing and media. Elizabeth has designed campaigns on more than 120 feature films for Walt Disney Studios, Focus Features, Universal Pictures, and more. Her category expertise also includes technology, retail, and consumer packaged goods, for brands such as Microsoft, Sears, Petco, Del Real Foods, and Treasury Wine Estates. Prior to founding BARÚ, Elizabeth held leadership positions at Arenas Entertainment, Carat USA and Focus Media. Having lived in Spain, Brazil, and Mexico, she is fluent in English, Spanish, and Portuguese. A graduate of UC Berkeley, with a Bachelors of Science in Mass Communications and Latin American Literature.

 

Debra Chen, founder, Vanity + Trade: Stemming from a Wall Street background, Debra is a seasoned executive who has cut her teeth on the trading floors of Lehman Brothers and JP Morgan. She has over a decade of success advising CEOs, board members and C-suite executives on their communications and capital markets strategy. She has served as Executive Officer of China Cablecom (Nasdaq: CABL) and President of China Networks (NYSE Amex: CNR). In 2014, she founded Vanity + Trade, a content platform for entrepreneurs and executives and her podcast The Proprietary You brings together thought leaders and entrepreneurs from a wide range of business disciplines to garner powerful insights and inspiration on building personal brands. Her work has been published in major financial media outlets that include Bloomberg, Reuters, and Barron's. She has interviewed and shared collaborative insight with some of the world’s most prominent female thought leaders from the Forbes MPW list through her ongoing Influencer series, and her love for business, art and design has led her to be featured in the New York Post, Korea Herald, Huffington Post, and other media outlets.

 

DMA/Donna Michelle Anderson, President, @PlanetDMA: A veteran entertainment industry showrunner and executive and patented tech entrepreneur, DMA (Donna Michelle Anderson) guides entertainment networks, non-profits and startups through branding, launching and scaling their content and companies. Over the past 20 years, she has helmed top-rated programming for CBS, Bravo, BET, A&E, TLC and more, created groundbreaking patented production software, and championed diversity across multiple industries, including founding the Hollywood Diversity Network. She is a graduate, with distinction, of Stanford University and is an active member of the Academy of Television Arts & Sciences, the Producers Guild of America and American Mensa.  For more information, please visit www.planetdma.com or follow @planetdma.

 

Linda Sherman, Co-founder, The Courage Group: An international, multi-cultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These included CEO Club Med Japan, CEO Barilla Japan and CMO Wal-Mart Japan. She devised and implemented an innovative guerrilla marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda is Managing Editor of BoomerTechTalk.com and an advocate for both boomers and the older adults they support in the fields of entertainment, lifestyle and technology. She has been featured and quoted in Forbes, The New York Times, The Christian Science Monitor, and other leading publications. Linda Sherman shares her recommendations for streaming film & series, and TV on her TVReview.co website. Linda has an influential on-line presence. You can find her social profiles at CourageGroup.com including @LindaSherman on Twitter. Her deep understanding of social marketing includes experience with WordPress website production and search engine optimization. Her company, The Courage Group, provides services in personal and company branding, social marketing strategy and training.