Wednesday, October 17, 2018

10:45 AM – 11:45 AM

Track I: Ahmanson Hall, Live Webcast from this Room

Branded & Influencer Entertainment Marketing - Across Platforms - Leveraging Image, Content and Celebrity

Kirstin Benson, VP of Global Entertainment, Getty Images

Ed Beadle, Senior Manager Integrated Marketing, American Honda Motor Company

Lissy L'Amoreaux, EVP, Digital/Social, IGNITION

Jason Jercinovic, Global Head of Marketing Innovation, Havas

Gregg Martin, Actor/Social Media Influencer

Cindy Kaplan, Product Placement Manager, Signal Entertainment Marketing, a WME Company

Andrew Solmssen, Managing Director, POSSIBLE, Los Angeles, Moderator

Kirstin Benson is the VP of Global Entertainment at Getty Images: She joined Getty Images from Time Inc., where she was the co-founder and Editorial Director of Instant — an all-video, first-of-its-kind outlet dedicated to the world of social media stars. Having worked as a digital content creator as well as in front of the camera, Kirstin has a unique perspective on the entertainment, pop culture, and digital worlds. Prior to joining TIME Inc., Kirstin was the Editor-in-Chief of WhoSay, where she oversaw content, social media, and partnerships. While there, she worked closely with talent such as Caitlyn Jenner, Reba

McEntire, and more to amplify their messages and syndicate their op-eds across outlets like ABC News, People, Time, and others. No stranger to startups, she served as the Director of Entertainment and Engagement at ConnecTV and was an instrumental member in launching Bonnie Fuller’s digital venture, HollywoodLife.com, at Penske Media Corporation. Kirstin has served as a contributor to Parade Magazine and E! Online, has produced the Primetime Emmys’ Backstage Live! show for the past five years, and is a member of the Primetime Emmy Awards Digital Committee. A graduate of USC with majors in Communication and Theater, Kirstin also holds a Master in Communication Management in the Entertainment Industry from USC Annenberg. In the summer, you can find her jet skiing on Flathead Lake in her hometown of Lakeside, Montana.

Jason Jercinovic, Global Head of Marketing Innovation & Global Brand Director, Havas: Jason' s a veteran digital marketer with a diverse career in advertising and marketing. Jason has been involved in marketing on a variety of levels: from agency to client, spend to buy, as well as from startup to established global engagements. Jason's career has spanned the development of the Internet as a premiere marketing tool. With an energetic obsession in all things digital, Jason has most recently focused on successfully applying social and mobile trends to brand engagement, his work running the gamut from global marketer (Nike) to media super star (Taylor Swift and Justin Bieber). Earlier in his career Jason headed up Havas Worldwide Digital in Australia, working on Global accounts (Intel & Dell) as well as helping to establish success with local clients (Sony Australia, Northern Territory Tourism Commission, Tourism Australia). Also while living in Australia, Jason ran the Asia Pacific-based mobile connectivity and integrated marketing services provider Communicator, funded by Australia's leading private equity/VC firm Allen and Buckridge (A-B.com.au). Prior to re-joining Havas Worldwide Digital in 2011 as the President of Havas Worldwide Digital, Jason was running the Nike Global Brand business at R/GA. Jason currently manages the Global Social Agency of Record business for IBM at Havas Worldwide. Jason is also active in preaching the Digital word to the next generation as a regular on the speaking circuit.

Lissy L'Amoreaux, EVP, Digital/Social, IGNITION: With over 13 years of creative executive management on both the agency and client side, Lissy has effectively lead award-winning content marketing campaigns for original programming, network shows, feature films, sports and gaming for notable brands. Her expertise lies in cross-platform content creation across all channels, with a specific focus on digital, social media and 360 campaign management. Many prominent campaigns under her leadership at Ignition include Marvel's Black Panther, The Los Angeles Lakers, Netflix's Daredevil, and two time Shorty Award Winner for Netflix's Bojack Horseman. Her most recent work includes the launch of Facebook Watch's number one show, Red Table Talk, and YouTube Red's Cobra Kai. Prior to her position at Ignition, Lissy had a successful design and marketing career at the Walt Disney Company and Dreamworks SKG, which was then followed by the formation of her own digital agency Union Studio.

Ed Beadle, Senior Manager Integrated Marketing, Acura, American Honda Motor Company: Ed Beadle is Acura’s Senior Manager of Marketing.  In this capacity, he oversees national advertising, regional marketing, digital and new media for the performance luxury automaker.  Over the past two years, Ed has spearheaded the brand’s renewed focus on Precision Crafted Performance marked by the return of an icon – the Acura NSX – and the debut of a new styling direction in the Acura Precision Concept best demonstrated by the all new RDX. Throughout his 20-year career, Ed has developed innovative marketing campaigns to support a wide array of products and initiatives, from luxury goods to environmental efforts to mass market brands. Prior to the Acura division of America Honda Motor Co., Ed worked agency side at OMD, Carat and Saatchi & Saatchi.  In his personal time, Ed has guest lectured at Rutgers, the University of Oklahoma and taught advertising strategy and copywriting at California State University Dominguez Hills.

Gregg Martin: Actor/Social Media Influencer: Gregg Martin is an actor, social media influencer and content creator. He has partnered with some of the world’s largest social media stars, creating short form content for Cedric the Entertainer, Rob (Gronk) Gronkowski, Hannah Stocking, Lele Pons and many others.  Gregg's resume extends to network television including appearances on Marvel Agents of Shield, Body of Proof and Jimmy Kimmel Live. Little known fact is that Gregg has long running standoff with Sacha Baron Cohen based on his near perfect impersonation of Borat.

Cindy Kaplan is currently an account manager at Endeavor-owned entertainment marketing firm Signal Entertainment Marketing, where she works with clients ranging from the world’s largest advertiser Procter & Gamble to emerging start-ups like Beyond Meat to execute product placement trade-outs, branded integrations, promotions, and celebrity seeding. Previously, she worked at Kids at Play, a leading digital and commercial production company, where she wrote and produced web series for Yahoo!, VEVO, and Electus. She’s written for DEFY Media and Mitu and directed and produced an independent documentary short that garnered 250,000+ views and international media coverage.

Andrew Solmssen, Managing Director, POSSIBLE, LOS ANGELES:  As Managing Director for POSSIBLE (WPP), Andrew runs the Los Angeles office and serves as part of the executive management team that directs1500 staff across 26 offices in 14 countries. Prior to POSSIBLE, Andrew co-founded Schematic where his clients included Target, Comcast, ABC, Viacom, and Microsoft. He grew the company from 3 people to one of the world's top digital agencies and its sale to WPP in 2007. Before Schematic, he served as Executive Producer at KPE (a division of Grey Advertising) in New York and Los Angeles. At KPE, Andrew spearheaded major initiatives for Variety, Turner, Nielsen, and AOL. Andrew has been a leader in digital since the mid-1990's. His work has received a 3 Gold Cannes Lions, 3 Emmys, OMMA, BDA, W3, Ad:Tech, and many other awards, and he is a regular columnist in trade publications. Recent speaking engagements include International CES, Ad:Tech, Digital Hollywood, OMMA, and NATPE. He is a member of the Academy of Television Arts & Sciences.