Tuesday, October 16, 2018

10:00 AM - 11:00 AM

Track I: Haas Conference Center, Room 172-173, Live Webcast

The Power of Influencers: Accelerating Brand Value Across Platforms - From Internet TV - Mobile - Social Networks

Sybil Grieb, US Head of Influencer Strategy, Edelman

Spencer McClung, EVP Media, ipsy

Ronit Cohn, Vice President of Creator Partnerships, Fullscreen

Anne-Marie O’Neill, COO, Whalerock Industries

Will Granberry, Partnerships Manager, Brat, a Gen-Z network

Ceslie Armstrong, CEO & executive producer, NYTEX Productions LLC, Moderator

Sybil Grieb, US Head of Influencer Marketing at Edelman: Edelman is the largest privately owned Communications Marketing Firm in the world, with 65 offices around the globe. Drawing on over 12 years of experience as a digital media executive, Sybil serves as Head of Influencer Strategy and Programming at Edelman. She oversees the influencer teams, creating top quality integrated influencer programs for clients, leveraging all tiers of talent, from micro-influencers to top-tier creators, and has built collaborations across teams to amplify influencer content across owned, earned and paid media. Prior to joining Edelman, Sybil was Head of Digital Influencer and Brand Integrations at William Morris Endeavor, creating custom campaigns for brands and agencies

across social media. Sybil launched her digital career at ZAM Network (now Tencent) from 2005-2010 where she built and ran both the Ad Sales and Ad Operations teams, increasing advertising revenue 400% globally. At OTTER Media’s Crunchyroll Network, she was Head of Ad Sales and Ad Operations, more than doubling direct sales revenue in her tenure. Her clients have included Starbucks, Barilla, Kellogg’s, Activision Blizzard, NBC, Lionsgate, Dell, AMD, Square Enix, Microsoft Xbox, Sony PlayStation, Nickelodeon, and many more.

Anne-Marie O’Neill is the chief operating officer at Whalerock Industries, a next generation production company and leader in digital media innovation that creates, produces and distributes brand and premium content across the media landscape. As chief operating officer, Anne-Marie oversees content strategy, brand development and business solutions for the official apps of the Kardashian and Jenner women, Golf Media by Tyler, The Creator, Adam Savage’s TESTED, Wonderwall, Purple Clover, Mom.me and emoji keyboards for Kim Kardashian West, (KIMOJI), the Los Angeles Lakers, (Showtime! Stickers), Ellen DeGeneres (Emoji Exploji) and the NFL Players Association (Any Given Emoji). She joined Whalerock Industries in 2012 to launch Mom.me, a popular parenting and lifestyle online brand that offers parenting news, real-world advice, delicious recipes, ideas for living beautifully, and more. Before launching mom.me and serving as its lead editor, she was deputy editor of Real Simple magazine. Prior to Real Simple, Anne-Marie was a senior editor at People magazine, where she crafted and contributed countless cover stories for America’s most popular weekly. Anne-Marie was recruited from her native Australia to work at People, after spending two years as a writer for Time magazine in Sydney. She started her career at News Corp. in Australia, where she was a national correspondent for all of Rupert Murdoch’s seven metropolitan daily newspapers. Anne-Marie has appeared frequently on national television, including “Today”, “The View”, “Entertainment Tonight”, “Access Hollywood” and CNN, among others.

Will Granberry is the Partnerships Manager at Brat, the premier destination for Gen-Z scripted content. Prior to joining Brat, he managed brand and creator partnerships at Niche (a division of Twitter), leading campaign strategy for clients such as Nike, Heineken, and Apple. Prior to Twitter, he oversaw digital strategy at Studio71 (formerly The Collective) for marquee music clients such as Alanis Morissette, The Counting Crows, and Jimmy Cliff.

Ronit Cohn, Vice President of Creator Partnerships, Fullscreen: Throughout her career, Ronit Cohn has been at the forefront of connecting consumers, creators and content, often with digital technology playing an integral role as the centerpiece of those connections. Currently, she is the Vice President of Creator Partnerships at Fullscreen, a global leader in social-first entertainment experiences serving creators, brands and consumers. Having been fully immersed in the world of digital creators for the majority of her career, Ronit has positioned businesses at the forefront of digital technology and social media. In her current role, she brings extensive thought leadership to Fullscreen, where she works with the Creator and Brand divisions to spearhead strategy, development, marketing and partnerships for Fullscreen talent and brand partners. Prior to joining Fullscreen, Ronit managed the career of digital pioneer, Michelle Phan, and served as President of her media company. By parlaying her previous success with global celebrities, brands and pop culture icons, Ronit crafted the strategic roadmap that transitioned Phan from beauty guru into global stardom. Under Ronit’s leadership, Phan became the first YouTuber to launch her own global cosmetics line with the world’s leader in beauty, L’Oreal, star in a national Television campaign as the new face of Diet Dr. Pepper, grace the covers of Forbes and Vogue, launch an international network with television heavyweight Endemol and create a multi-million dollar beauty subscription business with Ipsy, among other accomplishments. Earlier in her career, Ronit brought her entertainment expertise to the Marketing and Advertising sector, where she led entertainment and marketing strategies for Fortune 100 brands, earning accolades for her award-winning work with clients including AT&T, Doritos and msnbc.com. Ronit quickly earned a track record in helping her client’s break boundaries and create new entertainment experiences that have never been done including live concert webcast through partnerships with the world’s biggest  festivals including Coachella, Lollapalooza and Bonnaroo, the world’s first interactive cinema crowd game, which used motion sensor technology to transform moviegoers into a collective “human joystick”, the ‘Crash the Superbowl” campaign where aspiring singers and musicians competed for the chance to perform in their own music video that aired during the Superbowl. Ronit has also led strategic and brand partnerships for some of the most innovative and progressive entertainment companies at that time, like Interscope Records and Miramax Films. She got her start in the entertainment business by learning all facets of talent management working under the legendary Irving Azoff at his leading artist management company. An accomplished speaker, appearing at events such as VidCon, Women in Film, Licensing Expo and AIMP, Ronit graduated from University of Southern California with a bachelor’s degree in Business Administration and Marketing.

Spencer McClung, EVP Media, ipsy: Spencer McClung is an entrepreneur and executive in digital media and technology. He has experience in general management, strategic planning, business development, sales/marketing, financial analysis, production - operations, capital raising, M&A and change management. As EVP, Media and Partnerships at ipsy, Spencer is responsible for managing the company’s Media business, which includes ipsy’s Programming, Sales, BD, Creator Community, and live events businesses. Prior to joining ipsy as EVP, Media and Partnerships, Spencer was Chief Operating Officer at Kin Community and was responsible for managing the day-to-day operations of the company’s Programming, Talent Network, Sales, BD, Finance, Strategic Planning, HR and Legal teams. Prior to joining Kin as COO, Spencer was head of Corporate Development and a Board Member of CERECONS, a cloud-based healthcare IT platform, acquired by HCSC in 2013. Prior to CERECONS, Spencer held leadership positions in Business Development, Advertising Sales and Finance at Yahoo, Launch Media and Disney. Spencer and his wife have two children and live in Los Angeles. Spencer holds an MBA from Harvard Business School and a BBA in Finance with honors from Texas A&M University. Specialties: Digital/social media, strategic planning, business development, advertising, programming, branded content, influencer marketing, financial analysis, capital raising, M&A, change management, technology.

Ceslie Armstrong is the CEO and Executive Producer of NYTEX Productions and the EVP of Marketing & Communications for WGVS: World’s Greatest Videos™. Armstrong is a media and entertainment premium content creator, innovator, and strategist specializing in positioning brands and organizations for increased consumer recognition, value, revenue and growth. As executive producer, creative director, interviewer and writer with a strong digital marketing and distribution backbone to drive revenue for publishers, organizations, networks using processes that adapt to changing and emerging technologies to connect to audiences and build strong brand relationships. Armstrong’s strategy of “content drives engagement, decisions and revenue,” along with her deep experience in subscriber-based recurring revenue business models, make her an in-demand consultant and advisor for brands and platforms. Armstrong’s company NYTEX Productions, produces original premium content and experiential events including concerts; fine and performing arts; Grammy award-winning artists; talk and music radio/podcasts; interview format; travel and lifestyle. Company brands include “Grapes, Grains & Grub,” “ACES Apex (Art, Culture, Environment, Sporting),” and more. Armstrong has a long career in hospitality and culinary arts including as an owner, operator, chef and brand strategist and has created culinary content for major platforms. She is a co-director of the inaugural Food Tech + Wellness Forum at Digital Hollywood. As the co-founder of Momentum Women Media & Entertainment for 10 years, Armstrong was the company’s Chief Content Officer producing programming for major platforms and events showcasing and recognizing global women innovators, leaders, celebrities, and authors. She is a recognized influencer in the women’s market and has been engaged as spokesperson for many globally known brands. She is a sought-after speaker at universities, organizations and conferences. Armstrong has been in the music industry producing and packaging artists including Los Lonely Boys, Matisyahu, John Cale, Alejandro Escovedo and more. She has created content with renown photographers including Lynn Goldsmith, Henry Diltz, Francesco Scavullo, Billy Name, Patrick McMullan, Christopher Makos, Mick Rock and many more. She has held the post of editor-in-chief, senior editorial positions and contributed to titles including Grace Woman, Marie Claire, Glamour, Mode, InStyle, Cosmopolitan, and more. She has been featured and quoted in hundreds of publications including the New York Times, Los Angeles Times, Chicago Tribune, Financial Times, WWD, Forbes, Fortune, and Entrepreneur. She has appeared as guest, host and correspondent on Good Morning America, CBS Early Show, The View, E!, Access Hollywood, Food Network, Entertainment Tonight, MSNBC, Fox News, CNN, and many more. She lives in the Hill Country on the Texas Wine Trail near San Antonio and commutes to her second home towns of New York City and Los Angeles where she lived for 20+ years. Upon relocating to Texas she was the keynote speaker at the George Bush Presidential Library; received a Texas Press Association award; a proclamation by the State of Texas for excellence in journalism.