The Digital Hollywood Experience

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Tuesday, October 16, 2018

Noon – 1:00 PM

Session I: Herscher Hall, 3rd Floor, Room 303-304: Live Webcast

The Next Generation of AR/MR-Transforming Digital Interactions; Content, Devices, Platforms

Greg Potter, Analyst, Media & Communications, S&P Global Market Intelligence

Clay Weishaar, Creative Director, 3 AM / Ridley Scott Creative Group

Patrick Aluise, SVP, Digital Content, Moviebill (Partners with Regal Theaters)

Ariella Lehrer, Ph.D., President, HitPoint Studios
Robert Lester, Associate Creative Director, GLOW

Moderator, Nancy King, Consultant, NewView Marketing

 

Robert Lester, Associate Creative Director, GLOW: Robert Lester's expansive creative skill set and entrepreneurial background have made him a central figure in driving GLOW’s creative group and vision. Having successfully produced digital content and experiences for a variety of brands including HBO, VH1, Hulu, Syfy, YouTube, and more over the last 10 years, Robert consistently demonstrates a strong grasp of not only creative direction and design, but also the value of strong client relationships and the trust that follows. As a technologist, tinkerer and curious geek at heart, Robert is always looking to pair attention-grabbing creative ideas to emerging and innovative technologies to create one-of-a-kind campaigns and concepts.

Clay Weishaar is a Creative Director, 3 AM / Ridley Scott Creative Group. His work has been honored by Cannes Lions, the One Show, D&AD, and the FWA. He serves on the judging panel for the CSS design awards.  His work has been featured on the Creators Project, Fast Company, Creative Applications, Mashable, and many others. Brands he has worked with include Nike, Apple, Google, Netflix, and Airbnb  Most recently he has creative directed a variety of VR projects these include IBM, Ford, and Adidas.

 

Ariella Lehrer, Ph.D., President, HitPoint Studios: A well-known game industry veteran, Ariella has dedicated her career to creating unique interactive experiences that seek to expand the market for new technologies. Her growing portfolio of products has consistently engaged new customers, in particular women and children, for more than three decades. Lehrer currently serves as President of HitPoint Studios, a talented team of 25 engineers, designers, and artists in Western Massachusetts. HitPoint works with clients such as Microsoft, Google, Disney and Electronic Arts to build engaging apps, solve complex technical problems, and maximize the potential of new technologies such as Augmented Reality. Lehrer has a PhD. in Cognitive Psychology from Claremont Graduate University and writes about interactive design and technology on her blog, www.ariellalehrer.com.

 

Patrick Aluise, SVP, Digital Content, Moviebill: Patrick Aluise is the SVP of Digital Content at Moviebill, the Augmented Reality print/digital platform being distributed at cinemas nationwide for the biggest movies of the year. Readers can access never-before-seen Augmented Reality activations that brings the content to life in a multi-faceted, seamless online and offline experience. Moviebill was created by Concourse Media principals Matthew Shreder and James Andrew Felts. Prior to joining Moviebill, Patrick was Head of Business Development for Trigger, The Mixed Reality Agency.  Before Trigger, Patrick Aluise served as Vice President, Head of Media and Entertainment for Blippar, a leading augmented reality platform specializing in turning any physical item into an instant interactive AR experience for consumers. Prior to Blippar, Patrick was VP, Business Development for mobile interactive agency, Nellymoser where he helped create and deliver the first ever AR experiences as well as over 500 other interactive mobile campaigns for media outlets, entertainment companies and brand advertisers.

 

Nancy King, Consultant with NewView Marketing: bridges that gap between client and agency with a keen understanding of the issues that confront today's marketing executive. Ms. King formed her own marketing consulting company, NewView Marketing in 2000 after years of successful client side experiences in a variety of different industries from toys to technology to food and entertainment. She has held the position of Vice President of Marketing at Mattel Toys, FreeConference.com and Youbet.com among others. For more information, go to: newviewmarketing.com Ms. King has taught advanced marketing at the University of Montana School of Business Administration and holds a BSBA in marketing and finance from Boston University and an MBA from Northeastern University.