The Digital Hollywood Experience

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Tuesday, October 16, 2018

11:15 AM - 12:15 PM

Co-Sponsored by SAG-AFTRA

Track II: Ahmanson Hall, Live Webcast

The Influencer Lifestyle - Defining Your Life - Your Voice - Your Future

YiZhou, Influencer, Actor, Director & Founder Global Intuition

Sam Leigh, Producer, Artist & Brand Manager, inArtists (iA)

Lynette Cenée, Beauty and Make-up Influencer, 447K YouTube Subscribers

Drew Baldwin, Founder, Tubefilter and Creator, Streamy Awards

Alexandra Pickett, Account Director, RQ

Shaine Griffin, Commercial Strategist, SAG-AFTRA, Moderator

 

Lynette Cenée is a professional makeup artist and licensed hair stylist known for her bohemian flare. As the daughter of world-renowned magicians, Lynette learned to create her own magic with makeup for celebrities, magazines, TV shows and brands. With her signature rock & roll chic style, Lynette’s deepest passion is to inspire others to focus on both inward and outward beauty. She strives to be an authentic role model who empowers young individuals to be who they truly are, and also offer her viewers a fresh and positive perspective on life. There is plenty to look forward to from Lynette, including a podcast she is currently working on, called “2D Beauty.” It launches in September 2018, and will feature a variety of influencers, authors, motivational speakers and more! Along with the podcast, Lynette and her husband, Corey, have also recently launched a docu-reality music driven series called “Beauty and the Beat.” A goal of Lynette's is to get featured for their series as a married couple collaborating in their professions.

YiZhou: Influencer, Director & Founder Global Intuition: Chinese multimedia artist, influencer and entrepreneur Yi Zhou is widely known in the international creative community for her artistic, fashion, branding  and film work.  Her work is admired by a highly diverse group  of distinguished intellectuals, Hollywood A-listers, wealthy patrons and the young social media audience. In recent years, Yi Zhou has endorsed a number of global campaigns including Persol, DFST – Galleria, Levis, and others. She was named the first ever brand ambassador for China for Clarins in 2010. Since 2011, she has collaborated with such prestigious brands as Chanel, Hogan, Pringle of Scotland, Lane Crawford and YOOX. She also collaborated with French couture Jewelry house Gripoix, launching a special collection titled “Pineapple Secret.  Her animations have also inspired a clothing collection by popular French brand Each X Other. In 2013, she was invited as the first ever Chinese talent to be hired as a designer and creative director of a brand,  to create a 360 degree project ranging from menswear, womenswear and accessories for Italian luxury brand ICEBERG.  The “Breaking the Ice” capsule collection was released worldwide in December 2013. In 2010, she created Yi Zhou Studio, creating employment opportunities for young Chinese talent to collaborate and experiment together on international projects. A major social media influencer, Yi Zhou has been named Tudou’s art director, art and fashion advisory member at SINA.com, and beauty and fashion ambassador for Tencent A passionate promoter of East-West relations, she is frequently asked to speak at conferences and events around the globe, including TEDx (Paris 2012, Beijing 2013, Zheijang 2014), LVMH  Labour Day in Paris in 2013 and Financial Times Luxury Conference in 2014. Yi Zhou has contributed to many NGOs by creating art pieces for the UN Conference for World Climate Change in South Africa in 2011, the UNDP China Rio+20 Projection in 2012, as well as World Oceans Day in 2015. Most recently, she worked with Natalia Vodianova’s Naked Heart Foundation by participating with an artwork commissioned by ETAM. Yi Zhou ‘s short films have been shown at Shanghai Biennale, Venice Biennale, Sundance Film Festival and Cannes Film Festival.  She was selected by Venice Biennale to showcase her 2011 works, as well as new works from her solo show at the Museum of Contemporary Art in Rome titled “Fragments of Rome, past, future, parallel worlds.” She is currently working on several international media projects and  is developing her first feature motion picture. She has a degree in politic science and economics from the London School of Economics, and is now continuing her education at Pepperdine University in Malibu, California. She speaks fluent French, Italian, English, Spanish and Mandarin.

 

Drew Baldwin, Founder, Tubefilter and Creator, Streamy Awards: A leader in the digital entertainment industry and an advocate for independent voices in media, Drew is the founder and CEO of Tubefilter, the most trusted news source for the digital entertainment industry. Tubefilter properties include Tubefilter News, its flagship publication, and the Streamy Awards, the most meaningful honors of the digital creator community. Through Tubefilter's trade news and analysis, community events, and creator advocacy programs, Drew has helped to foster the growth, promotion, and legitimization of a professional independent entertainment industry. Drew serves on the Board of Directors for Peacemaker Corps, a United Nations NGO with ECOSOC status, and holds the Medal of the City of Marseille, an honor reserved for cultural and political figures for their contributions to society. He recently served as an Honored Guest at the 2017 Special Olympics World Winter Games, where he led a group of prominent YouTube stars in supporting the Special Olympics’ mission to create a better world by fostering the acceptance and inclusion of all people.

 

Sam Leigh, Producer, Artist & Brand Manager, inArtists (iA): An Entertainment & Marketing Firm Specializing in the Convergence of Digital & Traditional Talent & Media. Sam comes to this field with years of experience working with top and emerging digital and traditional creators and performers, in partnership with new- media and legacy buyers, to package and deliver multi-format high quality content. Sam’s past employers include Collab Studios, AI Film, and Creative Artists Agency. Sam knows despite the hyper-speed at which mass-media evolves and carries us deeper into the era of digital communication there remains a desire intrinsic within The Arts for deep personal connections and a strong sense of community. He believes in the unique age-old power of story-telling and its ability to shape cultures, break down barriers, build bridges, and offer hope and joy for the masses.  A U.S. Navy vet and former active duty military police officer, he began his career in entertainment working for a veteran power-agent at a top agency, followed by a stint producing alongside a preferred film financier, all the while privileged to work with some of the industry's foremost figures in motion pictures and television. Sam then shifted his focus toward digital and new media talent, outlets, and audiences, where he sought to apply a traditional approach to new-media artist-management and content-packaging, development, and sales.

 

Alexandra Pickett, Account Director, relationship marketing agency, RQ: As an Account Director at RQ Agency, a relationship marketing agency in West Hollywood, Alexandra's current focus is building meaningful relationships between brands and influencers to develop authentic marketing content and partnerships. Her current clients include Pizza Hut, MINI USA and Google. Prior to RQ Agency, Alexandra spent time in account services at TBWA/Chiat/Day in New York and Los Angeles and 180LA working with both national and global brands. Her industry experience includes: QSR, CPG, Automotive, Technology and Education.

 

Shaine Griffin is the Los Angeles Organizer for SAG-AFTRA’s #AdsGoUnion campaign; a grassroots initiative meant to grow Union opportunities in the Commercial space. Shaine’s focus is on member activation and mobilization as well as outreach and education in the Content Creator space. Shaine is very passionate about protecting the rights of the next generation of creators (who gravitate to online platforms) and who are working in close partnership with Advertisers, often below their market value. Shaine comes to this work with experience in labor organizing, community organizing and production experience.