Tuesday, October 16, 2018

3:45 PM - 5:00 PM

Track II: Herscher Hall, 3rd Floor, Room 303-304: Live Webcast

AR/MR in Hollywood and Advertising – An Experiential Creative Platform

Mark Netter, Director, Creative Campaigns, DC Universe, Warner Bros Digital Networks

Natascha French, CMO, VNTANA

Kati Halonen, CCO and co-founder, AR Video Booth

Lynn Rosenthal, Founder/CEO, Periscape, AR/VR

Jiten Dajee, Lead Technologist, Deloitte Digital

Anthony Borquez, founder and CEO, Grab

Ted Cohen, Managing Partner, TAG Strategic llc, Moderator

Mark Netter, VP Strategy, REVOLVE Agency: Mark Netter has a broad range of experience in entertainment marketing and production. He currently serves as VP Strategy for REVOLVE, a Los Angelesbased entertainment advertising agency focused on delivery high-quality creative trailers, TV spots, on-air promos, digital, social and new technology campaigns for major movie studios and television networks. His clients include Warner Bros, The Walt Disney Studios, NBC, CBS, A&E, TBS, TNT and DirecTV. Previous clients over nearly two decades include Universal Pictures, Sony Pictures, New Line Cinema, ABC, VH1, GSN, Starz, E! Entertainment Television, Sony Computer Entertainment America, Activision, Konami, Vivendi Games, Namco Bandai, Mattel, Capitol/EMI, MGM Resorts International, Mitsubishi Motors North America, Intel and Adobe

Systems. He was Director of Business Development for Zannel, the mobile video social network funded by US Venture Partners, Palomar Ventures and Alloy Ventures, and produced videogames for Jordan Mechner, creator of PRINCE OF PERSIA, and for TETRIS. He has worked in feature film production for Producers and Directors, and began his entertainment industry career as Music Supervisor on Olympics broadcasts for ABC, CBS and NBC. Mark is also the Director, Co-Writer and Producer of the award-winning sci-fi motion picture, NIGHTMARE CODE, the first feature film told entirely from the point of view of an artificial intelligence, available on platforms including Amazon, iTunes and GooglePlay. He has an MFA from the New York University Tisch School of the Arts Graduate School of Film and Television and is a graduate of Brown University.

Natascha French, Chief Marketing Officer, VNTANA: Natascha French is the Chief Marketing Officer of VNTANA, an industry leading augmented reality platform that allows brands to easily create interactive hologram experiences to engage consumers and generate leads. It has been used by major brands including Microsoft, Intel, Mercedes-Benz, Lexus, Pepsi and Nike to name a few. Natascha oversees the company’s marketing, sales and communications strategy. Prior to working at VNTANA, Natascha began her career has a journalist for CNN, and worked for various marketing and communications agencies globally, including Allison+Partners, where she focused on building the startup technology division. She has a successful track record of identifying and sourcing strategic partnerships, and scaling startups through a variety of tools that embraced the latest technology. Natascha has a bachelor’s degree from Emory University in Political Science and Journalism, having prior studied at the University of California, Berkeley. She serves on the leadership council for Network for Teaching Entrepreneurship, and CHLA’s Digital Marketing Committee.

Lynn Rosenthal is the Los Angeles-based CEO and Founder of Periscape, Inc. and Periscape Studios. She is a VR and AR enthusiast on the forefront of creating luxury VR/AR/MR Experience Centers at high-profile locations worldwide. With her expert sense of story and production gained in the trenches as a Hollywood producer, a wealth of knowledge of the retail world and a touch of savvy working as a high-profile marketing strategist, Lynn is delivering the best in location-based entertainment with both curated and original VR and AR content.  Lynn continues in her role as CEO of Rosenthal Media, an immersive media consulting firm that specializes in developing media identities, strategic campaigns and experiences for clients ranging from rock stars to global retailers. She is known for solving her clients’ biggest marketing challenges with a rare blend of humor, boldness, industry knowledge, and strategic thinking that unfailingly results in stellar creative execution. This is possible, in part, because she started her career as a comedy writer for Joan Rivers and Sam Kinison.

Mark Netter is Director, Creative Campaigns for new series at DC Universe, the fan-focused streaming, reading, community and shopping service launched in 2018 by Warner Bros Digital Networks, starting with TITANS, a gritty updating of the beloved Teen Titans. His was previously VP Strategy for Revolve, and over his career in entertainment advertising his clients have included Warner Bros, The Walt Disney Studios, Universal Pictures, Paramount Pictures, Focus Features, NBC, CBS, Showtime, Starz, DirecTV, FX, TBS, TNT, A+E, Lifetime, E!, GSN, NFL, VH1, Ubisoft, Sega, Activision, Mattel and tech clients Intel and Adobe.  As a filmmaker he is Director/Co-Writer of the award-winning NIGHTMARE CODE, the first feature film told from the POV of an artificial intelligence.  Netter earned an MFA in Film Production at New York University’s Tisch School of the Arts and an AB in Semiotics at Brown

Anthony Borquez, founder and CEO, GRAB: Anthony is experienced in building and scaling creative tech businesses. His first company he co-founded, Spacient Technologies, was an early mobile GPS software platform that was acquired by Trimble Navigation. Anthony’s prior game company, Blue Label Games, built some of the first mobile gaming technology and content. In 2006, Blue Label Games was acquired by Japanese gaming leader Konami. The acquisition helped enable Konami's mobile gaming division to become a top worldwide mobile game publisher. Anthony is also a Professor at the University of Southern California, where he teaches courses in Entrepreneurship and Gaming.

Kati Halonen, M.Sc. (Tech.), Co-Founder and CCO, AR Video Booth from Finland. She has over twenty years of experience in marketing, fairs and events. Kati is also a journalist, content provider and poet. AR Video Booth firmware is an effective video marketing tool where participants are placed in middle of the customers augmented reality story combined with CTA. Kati has studied international marketing as part of her engineering degree in Helsinki University of Technology and worked with suppliers all around globe. Member of Finnish Virtual Reality Association FIVR. https://www.linkedin.com/in/katihalonen

Jiten Dajee, Lead Technologist, Deloitte Digital: Jiten Dajee is a subject matter expert on digital reality technology spanning the ‘process to photon’ technology chain, from GPU to display. Jiten has been driving enterprise adoption of Digital Reality (augmented/mixed/virtual) technology since his first joint-venture in healthcare wearables in 2011. He joined Deloitte Consulting to lead the rapid commercialization of 3D computing across industrial and commercial sectors.

Ted Cohen, Managing Partner, TAG Strategic: industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen's guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI's global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI's artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize '98 & '99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.