Tuesday, October 16, 2018

2:30 PM - 3:30 PM

Track II: Herscher Hall, 3rd Floor, Room 303-304: Live Webcast

The Social Differentiator: Social Data and Social Reach Partner with Hollywood

Amy Luca, President, theAmplify

Tania Yuki, CEO, Shareablee

Jason Jercinovic, Global Head of Marketing Innovation, Havas

Stephanie Gutierrez, Digital Content Strategist, Engine Content/Art Machine

Jade Sherman, Vice President, Digital Media, Abrams Artists Agency

Tim Sovay, COO, CreatorIQ

Marc Karzen, CEO, RelishMIX, Moderator

Amy Luca is the President of theAmplify part of the You & Mr Jones Group which is the world's first global brand technology group. TheAmplify is a content and influencer marketing firm with offices in LA, NYC, London and Paris that helps some of the worlds biggest brands leverage the power of social media influencers to produce brand content and conversation. Prior to theAmplify, Amy did two overseas roles, one in Shanghai, China that spanned two years and most recently in Sydney, Australia which spanned 5 years up until June 2017. During her time in Shanghai, Amy worked for Y&R as Business Director and helped to launch the Gap fashion brand in greater China. She was also Director of Digital Strategy for digital agency Agenda where she worked on many global

multinational brands including Pepsi, J&J, Budweiser, and Wrigley. In 2012 she transferred to Sydney, Australia where she served as General Manager of GPY&R responsible for global brands including Revlon, Colgate-Palmolive, and LG. In 2015 Amy left Y&R to pursue more entrepreneurial pursuits in digital technology which included advising on sports technology startups and helping to launch an influencer marketing company, Visual Amplifiers. Before heading overseas Amy worked for TBWA/Chiat/Day, G2 Direct and Digital, Grey and American Golf Corporation. Amy is also Adjunct Professor of Digital Marketing at the USC Marshall School of Business, the school from which she graduated from in 2009. She has B.S. degree in Business Administration from San Diego State University (1999) and MBA from USC Marshall School of Business (2009)

Tania Yuki is the founder and CEO of Shareablee, a leading provider of social content analytics for business. She has spent most of her career in digital marketing, measurement and analytics, and was recently honored with several awards including, the SmartCEO Brava Award, Cynopsis Media Top Women in Digital Award, Direct Marketing News and Multichannel News 40 Under 40, L’Oréal Women in Digital Next Generation Award, and by Advertising Age as a 2015 Media Maven and 2016 40 Under 40. Tania began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. After moving to the US from Australia she was seduced by digital and went on to run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service. Tania is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women.'

Jason Jercinovic, Global Head of Marketing Innovation & Global Brand Director, Havas: Jason' s a veteran digital marketer with a diverse career in advertising and marketing. Jason has been involved in marketing on a variety of levels: from agency to client, spend to buy, as well as from startup to established global engagements. Jason's career has spanned the development of the Internet as a premiere marketing tool. With an energetic obsession in all things digital, Jason has most recently focused on successfully applying social and mobile trends to brand engagement, his work running the gamut from global marketer (Nike) to media super star (Taylor Swift and Justin Bieber). Earlier in his career Jason headed up Havas Worldwide Digital in Australia, working on Global accounts (Intel & Dell) as well as helping to establish success with local clients (Sony Australia, Northern Territory Tourism Commission, Tourism Australia). Also while living in Australia, Jason ran the Asia Pacific-based mobile connectivity and integrated marketing services provider Communicator, funded by Australia's leading private equity/VC firm Allen and Buckridge (A-B.com.au). Prior to re-joining Havas Worldwide Digital in 2011 as the President of Havas Worldwide Digital, Jason was running the Nike Global Brand business at R/GA. Jason currently manages the Global Social Agency of Record business for IBM at Havas Worldwide. Jason is also active in preaching the Digital word to the next generation as a regular on the speaking circuit.

Tim Sovay is COO of CreatorIQ, the software platform that powers brand advocacy & influencer marketing for today's most progressive companies, including CAA, CVS Health, Dell, Disney, Edelman, Fox, NatGeo, The Marketing Arm, Ralph Lauren, Refinery29, Tiffany&Co, Univision, and YETI. With more than 15 years of experience at the forefront of innovation across digital and social media marketing, he has been recognized in the industry by Cannes Lions, 4A's, and The Webby Awards. Prior to joining CreatorIQ in January 2017, Sovay was Senior Vice President at theAudience, where he led global social media campaigns for Ford, American Express, Unilever, McDonald’s, NBCUniversal, Turner, and Vice Media.

Stephanie Gutierrez, Digital Content Strategist, Engine Content/Art Machine: Stephanie Gutierrez is a digital content strategist with a decade of experience in entertainment marketing. She strives to produce smart creative with her team and her passion is innovation in digital marketing for entertainment. She has amplified the digital presence of many high-profile clients and campaigns, from television and celebrities to brands and musicians. At Engine Content’s Art Machine, she is responsible for developing and overseeing strategic digital and social media campaigns for a variety of entertainment clients, including Netflix, FX, Warner Bros., and Showtime.

Marc Karzen, CEO, RelishMIX: Relish founder/CEO Marc Karzen has been an entertainment-technology-innovator for nearly 20 years. From the Digital production revolution in 1993 (Apple, Radius, Adobe)  to the Dotcom Web Video Revolution in 2000 (Apple Quicktime Networks, Akamai, YouTube) and now, the Social TV Revolution (Social Networks for TV shows on Vh1, ABC, Discovery, MSNBC, TLC, OWN, Animal Planet and more). - Karzen worked in NYC at NBC for SATURDAY NIGHT LIVE and LATE NIGHT WITH DAVID LETTERMAN for 10 years where he shot and designed award winning on-air graphics and bumpers. - On Madison Avenue, Karzen was art director at Grey Entertainment & Media (ABC ENTERTAINMENT, RADIO CITY MUSIC HALL). - In Los Angeles, Karzen owned and ran Qstudios, the first ever full-service creative, design, animation, production, music, one-stop shop in Hollywood producing commercials, promos and TV main titles for ABC, CBS, FOX, PARAMOUNT, COLUMBIA TV, WARNER BROS TV, DISNEY, UPN, MTV, E!, LA CELLULAR and AMC. - Karzen co-founded SADDLETUDE, the online network for equestrian sport, the first international sports channel on APPLE'S Quicktime Network. SADDLETUDE became the world leader in the niche. - Karzen created and produced STRINGERS:LA, the the high-octaine docu-drama series about freelance news chasers with ABC MEDIA and 44 BLUE PRODUCTIONS on truTV. - Karzen's work was nominated for an Emmy; LETTERMAN/NBC Graphic Design and Title Sequences, Contributed to 5 Emmy Awards & 31 Nominations for LETTERMAN/NBC plus Broadcast Designers Association Gold, Cannes International Advertising Festival, Chicago Film Festival, Art Directors Club of NY, Telly Awards, NY International Film & Television Awards and the Promax Awards.